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27 July 2012

Vindaba puts South African wine tourism on the map

South Africa’s long-term strategy to internationally promote the local wine tourism industry kicks off with Vindaba, the country’s first specialist wine tourism exhibition

Food and wine in South Africa South Africa is known for its superb food and wine

Wine and gourmet tourism is a trending travel category worldwide. Vindaba will become a leading one-stop international wine travel exhibition featuring the best in South African wine-related tourism. - Susannah Holz, project manager of Vindaba

Wine tourism is one of the fastest-growing and most lucrative sectors of the global tourism market.

South Africa has one of the best-developed and innovative wine tourism offerings in the world. It is considered a significant wine-producing country for the range and excellence of its wines.

Yet the country has still to fully harness the enormous potential of its gourmet food and wine tourism. Vindaba, a groundbreaking wine tourism exhibition, is set to capture this profitable travel segment and make South Africa a leading global wine tourism destination. It's backed by national and provincial government, and key wine and tourism stakeholders.

The benefits of a well-developed local wine tourism industry are manifold. There is the potential to benefit the national economy, to sustain the wine and tourism industries and the communities it supports, and to enhance the National Tourism Sector Strategy that seeks to position South Africa as one of the world's top 20 travel destinations by 2020.

'I believe wine tourism can contribute in a significant way to the South African economy and we look forward to continued constructive engagement with the industry,' said Marthinus van Schalkwyk, South Africa's Minister of Tourism.

According to Susannah Holz, project manager of Vindaba, 'Wine and gourmet tourism is a trending travel category worldwide. Vindaba will become a leading one-stop international wine travel exhibition featuring the best in South African wine-related tourism.'

Vindaba takes place at the Cape Town Convention Centre from 24 - 27 September 2012. The 3-day event targets the local and international travel trade, as well as wine, travel and lifestyle media. It runs concurrently with Cape Wine 2012 – an affiliated showcase of the South African wines and the wine industry for the local and international wine trade.