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26 July 2012

Local wines selected for Olympics

In a major coup for the local wine industry, South Africa will supply 2 of the 3 official wines at the London 2012 Summer Olympics.

Farm workers from Stellenrust will benefit from the London 2012 Olympics. Wines Farm workers from Stellenrust will benefit from the London 2012 Olympics.

To have some of our products on such a big stage as the Olympics will mean great exposure - Andre Morgenthal, Wines of South Africa (WOSA).

The 2012 Summer Olympics may be taking place in London but the benefits are definitely going to be felt back home as 2 South African wines have been selected to be part of the official wine offering for the Olympics. The 3rd wine is being supplied by Brazil.

A Chenin Blanc and Rose from Stellenbosch's Stellenrust Wine Estate were selected and, with an estimated 6 million spectators expected at this year's Summer Olympic Games in London, one couldn't imagine a better marketing opportunity for South African wines.

Andre Morgenthal from Wines of South Africa (WOSA) told The Times, a daily South African newspaper, that this major coup is a big thumbs up for the South African wine industry: 'To have some of our products on such a big stage as the Olympics will mean great exposure,' he said.

Sold in recyclable bottles, the wines are all from the 2012 vintage and were chosen for their 'drinkability'. The wines were produced under the UK’s strict Fairtrade principles, which means that the farm-workers at Stellenrust will benefit in the long run. They will receive funds generated from Fairtrade certification for community upliftment and social economic growth as well as environmental sustainability investments.

Executive Director of the Fairtrade Foundation in London, Harriet Lamb, told a reporter for The Times that 'Fairtrade is all about creating a level playing field for smallholders and workers in global trade, so the London 2012 Olympics is the perfect opportunity to help farmers to build a sustainable future'.