4 October 2012

Cape Town's virtual invasion

Over the next 3 months virtual visitors will experience the Mother City via a Facebook-based travel app.

Cape Point Wish you were here? You could be...

Anyone signing their profile up for a trip gets a boarding pass in their profile’s name and heads off on a 5 day virtual trip to Cape Town. Each day they receive an update with photos of where their profile ate, went, partied or stayed – with gripping point-of-view photos and videos showing the full experience. - Mariëtte du Toit-Helmbold, Cape Town Tourism CEO.

Cape Town Tourism has launched a unique Facebook travel app that will see a major influx of 'virtual' visitors to the Mother City.
 
Mariëtte du Toit-Helmbold, Cape Town Tourism CEO, explains: 'The Facebook app is a creative user experience that utilises the latest technology and Facebook’s immense global reach to raise awareness of one of Africa’s most beautiful and inspiring cities.

'From October, Facebook users around the world will be able to send their Facebook profile on a holiday to Cape Town and stand the chance of winning a trip to the city for real,' she says.

The Facebook travel app is fun and entertaining, and users can tailor-make experiences that fit their personal interests with a unique itinerary designed around their perfect Cape Town holiday. The app offers a wide variety of experiences and is a marvellous interactive showcase of what the city has to offer as a world-class leisure destination.

'Anyone signing their profile up for a trip gets a boarding pass in their profile's name from their home town and heads off on a 5 day virtual trip to Cape Town,' Du Toit-Helmbold explains. 'Each day they receive an update with photos of where their profile ate, went, partied or stayed – with gripping point-of-view photos and videos showing the full experience.'

Cape Town Tourism continues to lead the trend in terms of social media in the travel space. Du Toit-Helmbold believes the campaign 'will give thousands of people a chance to do a virtual test drive of a trip to Cape Town in a really engaging way, and it should whet appetites around the country and around the world resulting in more arrivals for Cape Town.'