17 February 2014

Joburg Tourism campaign promotes the city's leisure tourism offering

Joburg Tourism’s ‘Explore, Experience & Enjoy Joburg’ destination marketing campaign is aimed at driving business to the city’s sites, attractions and tourism product owners.

The amazing view of Johannesburg from Randlords in Braamfontein View of Johannesburg from Randlords in Braamfontein

We’re working very closely with our private-sector partners in an effort to build awareness of our diverse range of tourism products in Johannesburg, while also increasing demand for them. – Ruby Mathang, MMC for the Johannesburg Department of Economic Development

The campaign, in partnership with radio station Kaya FM and other industry stakeholders, focuses on raising awareness of large, small and emerging operators and companies in the leisure sector.

The promotion features bimonthly outside broadcasts and weekly interviews on business and lifestyle shows on Kaya FM, as well as the real-time interactive online Jozi Guide – available on both the Joburg Tourism and Kaya FM websites.

The Jozi Guide is an interactive map that reflects real-time events, establishments, locations, transport options and many other features. It is updated daily, and the City of Johannesburg's tourism partners are encouraged to submit their events and initiatives for uploading to the guide to joziguide@joburgtourism.com or joziguide@kayafm.co.za.

The advantage of being included in the guide is that individual establishments are promoted on Kaya FM, which has more than one million daily listeners. The guide also, for the first time, gives the City of Johannesburg the ability to market its tourism partners on a single platform.

Ruby Mathang, MMC for the Johannesburg Department of Economic Development, says the 'Explore, Experience & Enjoy Joburg' campaign is a response to a call from the tourism industry for assistance in promoting its products and services.

'It is one of the ways the city is responding to the need for more marketing. We're working very closely with our private-sector partners in an effort to build awareness of our diverse range of tourism products in Johannesburg, while also increasing demand for them,' he says.

Mathang says that the city’s leadership continues to position Johannesburg as a year-round destination, a leading business and business events destination, and a vibrant cosmopolitan centre for lifestyle, leisure, heritage, arts, culture, entertainment, sports and mega events.

'We continue our efforts to create an enabling environment for the tourism sector. This includes a focus on SMMEs – assisting them with training and service enhancement to gain accreditation and create business linkages where possible.'

The campaign runs until the end of June 2014.