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19 September 2013

Exciting new #MeetSouthAfrica video content

South African Tourism is making use of narrative video content to tell real South African stories as part of its #MeetSouthAfrica campaign.

Vusi Kunene, owner and founder of Blackanese

#MeetSouthAfrica is all about connecting with the destination in a real way, and these short video clips provide a glimpse into our unique lifestyle to give viewers some idea of the diversity, energy and creativity that exists in South Africa.

South African Tourism's #MeetSouthAfrica campaign is all about telling authentic stories about travels in and around South Africa.

The INDABA 2013 #MeetSouthAfrica international bloggers' tour was a major success and provided a great platform for some of the world's best travel bloggers to tell their personal stories about South Africa. The tour culminated in the INDABA Travel Bloggers' Conference, where speakers highlighted the fact that the only way to sell a destination on social media is through authentic experiences and personal journeys.

More recently, South African Tourism added another element to the #MeetSouthAfrica campaign, posting four 'slice-of-life' videos that tell authentic South African stories.

The videos, on the South African Tourism YouTube channel, feature: Vusi Kunene, a young entrepreneur who realises his dream to run a sushi restaurantJadyson Costa, a mixed martial arts fighter from Brazil who has fallen in love with Cape Towna visit to the Sri Sri Radhanath Temple of Understanding in Durban; and a conversation with stills photographer and artist Cedric Nunn.

Says Janine Hutton, Chief Marketing Officer for South African Tourism: 'Each of these videos tells a unique South African story in words and pictures. #MeetSouthAfrica is all about connecting with the destination in a real way, and these short video clips provide a glimpse into our unique lifestyle and give viewers some idea of the diversity, energy and creativity that exists in South Africa.'

South African Tourism plans to roll out more of these slice-of-life videos over the next few months, and is also calling for independent contributors to put their content forward as part of the #MeetSouthAfrica campaign.

'As long as videos are of good quality and tell a unique South African story, we would be happy to host them on our YouTube site – with full credits going to the film-maker, of course. We fully believe that user-generated content is a fantastic way to market the destination,' says Hutton.

Interested parties who would like to submit content should visit the Love South Africa Google+ page.

Look out for the #MeetSouthAfrica playlist on South African Tourism’s YouTube channel for the latest video content.