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8 March 2013

AFI Mercedes-Benz Fashion Week Joburg to showcase emerging talent

The AFI Mercedes-Benz Fashion Week Joburg takes place from 7 to 9 March 2013 with a focus on emerging designers.

AFI executive chairperson Dr Precious Moloi-Motsepe

My heartfelt belief, underpinned by research and market understanding, is that Africa holds the promise of a positive future for the production and consumption of luxury goods and fashion. – African Fashion International executive chairperson Dr Precious Moloi-Motsepe.

Top South African fashion designers such as Thula Sindi, Suzaan Heyns and Gavin Rajah will showcase their designs at this week’s AFI Mercedes-Benz Fashion Week Joburg. The three-day event takes place at Mary Fitzgerald Square in Newtown.

There will also be a showing of David Tlale’s collection on the steps of the Gauteng Provincial Legislature, on the corner of Market and Fraser streets, at Dr Beyers Naude Square, on Friday March 8 at 7.45pm.

The fashion week is a collaboration between Mercedes-Benz and African Fashion International (AFI), a leading fashion authority on the African continent that is committed to the development of the best South African design talent.

This year’s event also includes AFI Fastrack™, where 12 design students in their graduate year will show clothing on Saturday 9 March at 2.30pm. This will be followed by AFI Next Generation at 4.30pm, where four young designers (Wetive Nkosi, Khotatso Tsotetsi, Angie Masike and Tzvi Karp) who have participated in a mentoring programme will showcase a small collection. These development initiatives are partnered by the Gauteng Growth and Development Agency.

Mercedes-Benz Fashion Week Joburg is also strongly supported by the City of Johannesburg. According to Ruby Mathang, a member of the Johannesburg Mayoral Committee for Economic Development, 'Partnering with AFI to host these leading fashion events puts Jo'burg on a global platform as a fashion industry leader, along with cities like Berlin, New York and London.'

Says AFI executive chairperson Dr Precious Moloi-Motsepe, 'My heartfelt belief, underpinned by research and market understanding, is that Africa holds the promise of a positive future for the production and consumption of luxury goods and fashion.

'Joburg, as more than Africa’s leading international business and networking hub, holds the key to this promise. The city is a world-class fashion and shopping destination and cultural centre, and its designers are shining stars whose futures in the global market look increasingly bright.'