18 February 2013

City of Cape Town and Tourism Radio provide safety info to travellers

The City of Cape Town has teamed up with Tourism Radio to provide safety information to tourists through Tourism Radio’s audio travel guide.

Tourism Radio Safety information is featured in Cape Town Tourism's 'Walking Tour of Central Cape Town' mobile app 

We want to provide travellers with a constant stream of information, including safety tips and emergency numbers. – Mark Allewell, CEO, Tourism Radio

Tourism Radio's audio travel guide has proved a very popular means for tourists to access travel information about the sights and places they are passing by, as they move around the city. 

Mark Allewell, Tourism Radio CEO, says the partnership with the City of Cape Town will ensure that Tourism Radio users are not only informed about things to see and do during their stay, but are also guided on how to do so safely. 

‘We want to provide travellers with a constant stream of information, including safety tips and emergency numbers,’ he said. 

Councillor Grant Pascoe, City of Cape Town Mayoral Committee Member for Tourism, Events and Marketing, said Tourism Radio offers a way to directly convey safety and security information to travellers. 

There are two ways the Tourism Radio’s travel guide can be accessed. Visitors to Cape Town can hire a Tourism Radio audio device for free from Tourism Radio or participating car rental companies as a value-added service.

The device is then plugged into the cigarette lighter socket and tuned to the car radio. It then becomes a virtual tourist guide, imparting information about attractions and sites in the vicinity of the traveller, while also providing safety information for tourists.

Travel guides are also downloadable for free from Hummba, Tourism Radio's social network for travellers. Through Hummba, Tourism Radio provides audio travel guides for cities around the world. In South Africa, travel guides are available for Cape Town, the Cape Winelands, Johannesburg, Durban and Port Elizabeth.

Hummba is also accessible as a smart phone application, downloadable from the iTunes or Android Marketplace stores.

The travel guides, available for download through the Hummba application, provide written and visual information about attractions, locate attractions on maps, and provide audio soundtracks about the area and attractions. 

The company also partners with companies and destination marketing organisations. They can brand the guides as their own and tailor information according to their needs. For example, travellers hiring an in-car audio device from First Car Rental will be able to access information on First Car Rental’s car rental locations around South Africa. First Car Rental has also a smart phone application called the First Car Rental City Guide that enables tourists to download travel guides for several cities in South Africa, where First Car Rental has car rental outlets.

Cape Town Tourism in partnership with Tourism Radio has also created the Cape Town Tourism Walking Tour of Central Cape Town travel guide, which is also downloadable as an application from iTunes and Android Marketplace.  

For more information about Tourism Radio, or to find out about booking a free in-car travel guide, visit the company’s website.