Cape Town Tourism mandated to market Cape Town until 2016
The advantage of a three-year mandate is that we will be able to effect a long-term vision while also maximising opportunities to strengthen our relationships with key partners and service providers - Sabine Lehmann, Cape Town Tourism Board chairperson.
The marketing and visitor services contract between the City of Cape Town and Cape Town Tourism is effective from 1 April 2013 to 31 March 2016. The contract, which includes a service level agreement, gives Cape Town Tourism long-term funding stability that will allow for great strategic planning.
Due to its experience and infrastructure, Cape Town Tourism is deemed to be in the best position to deliver on Cape Town’s tourism marketing services.
Sabine Lehmann, recently appointed chairperson of the Cape Town Tourism Board, welcomed the agreement.
‘The advantage of a three-year mandate is that we will be able to effect a long term vision while also maximising opportunities to strengthen our relationships with key partners and service providers. We look forward to working with the City of Cape Town to fully realise Cape Town’s tourism potential,’ she said.
The City of Cape Town has committed a budget of R117-million over three years to Cape Town Tourism.
Counsellor Grant Pascoe, City of Cape Town mayoral committee member for tourism, events and marketing, said the tourism sector was an important element in building Cape Town into a world-class centre for business and leisure.
‘We are committed to working with Cape Town Tourism and the tourism industry to realise economic growth and opportunity to the benefit of all our citizens,’ he said.