South African Tourism appoints new southern Africa Country Manager
I am truly honoured and excited to join the SAT family and to begin this epic journey of living the brand and promoting our beautiful country to fellow South Africans and our neighbours in southern Africa - Debbie Damant, SAT Country Manager: Southern Africa
As South African Tourism’s (SAT) new Country Manager: southern Africa, Debbie Damant becomes the operational and strategic head of one of the most important regional marketing portfolios for the destination.
Roshene Singh, SAT Chief Marketing Officer, said SAT was delighted to welcome Damant on board.
‘The domestic and SADC markets are extremely important and valuable markets for us. South African and SADC tourists contribute billions each year to the national economy and account for the vast majority of tourists in South Africa at any one time,’ said Singh.
Last year alone domestic tourism accounted for 76% of South Africa’s total tourism volume and contributed R20.3 billion to the national economy. ‘It’s a market that still holds significant potential for future growth,’ Singh added.
Damant comes to SAT from Cape Town Routes Unlimited where she was senior manager of leisure marketing for 6 years. While there she focused on the domestic, regional and Middle East markets.
This involved exploiting the niche attractions of the province and working closely with product and trade to ensure symbiotic and effective delivery of the marketing strategy for Cape Town and the Western Cape.
She has also worked at Tourism KwaZulu-Natal as leisure tourism brand manager, at the V&A Waterfront as promotions manager and at ATL Travel as trade marketing manager.
Damant’s relationships and partnerships with the trade, media and airlines are among the most significant strengths she brings to her new position.
Her responsibilities at SAT include assisting the organisation in achieving the domestic tourism development targets set out in the National Tourism Sector Strategy, and ensuring SAT works closely with South Africa’s provinces to grow and promote domestic tourism.
‘I am truly honoured and excited to join the SAT family and to begin this epic journey of living the brand and promoting our beautiful country to fellow South Africans and our neighbours in southern Africa,' commented Damant.