Cape Town celebrates World Design Capital award
We are very excited about this achievement - by far Cape Town’s biggest accomplishment since successfully hosting the 2010 FIFA World Cup™ and a major boost for morale in the design, public and private sectors. - Mariëtte du Toit-Helmbold, CEO, Cape Town Tourism.
Cape Town was announced as World Design Capital 2014, ahead of the other 2 finalists, Dublin (Ireland) and Bilbao (Spain).
This prestigious award is made every other year by the International Council of Societies of Industrial Design (ICSID) to a city that is dedicated to using design for social, cultural and economic development.
South African Tourism Chief Marketing Officer Roshene Singh said this World Design Capital accolade gives local and foreign tourists yet another reason to visit this iconic city, with a year-long programme of design-themed events planned for 2014.
'Importantly it will heighten the appeal of Cape Town as an amazing city to visit, not only because of its natural beauty, but because it is clearly home to creative, inspired people who are building an exciting, innovative future out of a troubled past,' commented Singh.
The Mother City is not only the first African city to be given the honour, but also the first from a developing country.
'We are very excited about this achievement – by far Cape Town’s biggest accomplishment since successfully hosting the 2010 FIFA World Cup™ and a major boost for morale in the design, public and private sectors,' said Mariëtte du Toit-Helmbold, Cape Town Tourism CEO.
2014 is a milestone in South Africa's history as it marks 20 years of democracy. Cape Town plans to use the World Design Capital status to mobilise its considerable design resources towards addressing the legacy of the city's apartheid past, with the goal of achieving a sustainable, inclusive and more liveable African city.