The SAB World of Beer, Johannesburg
Did you know?
Umqombothi is a popular African traditional beer made from sorghum.
Bringing the history of beer to life, the SAB World of Beer is a popular visitor attraction that uses 3D movies, floating holograms and a large screen with surround sound to tell the tale of this popular South African alcoholic beverage.
The SAB World of Beer offers a 90-minute tour that kicks off with a warm welcome from Charles Glass, the brewmaster who brought the world Castle Lager and the man who laid the foundations for SAB as it is known today.
From there, visitors are taken on an entertaining and highly informative history of beer-making, from the earliest known evidence of beer-brewing in Egypt and Mesopotamia to the honky-tonk beer halls of the gold-rush era of Johannesburg.
You will learn the secrets of African beer-making and taste some traditional sorghum beer; learn how world-renowned brewmaster Josef Groll, living amid the stone streets and arcades of Bohemia, created the world’s first clear and golden beer; experience the atmosphere of a typical township shebeen; and walk through the on-site greenhouse and learn about the different plants used to make beer.
From there, trace the actual beer-brewing process, step-by-step, before finishing your tour in the Tap Room, where you can enjoy two cold ones on the house.
Owned and operated by South African Breweries, the World of Beer is situated in Johannesburg's Newtown Cultural Precinct, one of the city's most prominent cultural and entertainment hubs.
Travel tips & Planning info
Who to contact
SAB World of Beer
Tel: +27 (0)11 836 4900
How to get here
The SAB World of Beer is in the centre of the Newtown Cultural Precinct in downtown Johannesburg, conveniently located on one of the city's main taxi and bus routes. See the listed website for directions and a map.
Best time to visit
The World of Beer is open Tuesday to Saturday from 10am to 6pm. The last tour starts at 5pm.
Around the area
Some of Johannesburg's best live music venues are located in Newtown, as is the famous Market Theatre and Gramadoelas restaurant.
What will it cost
Adults R65 per person; pensioners and students (with valid student card) R55. Children up to 17 years of age R15.
Length of stay
The full tour lasts 90 minutes.
What to eat
Light pub-style lunches are available at the World of Beer's Tap Room pub. The Newtown area also has plenty of restaurants to choose from, from fine dining to fast food.
Branded merchandise, beer gear or sports accessories are available from the World of Beer's Tankards and Togs gift shop.