Ronnies Sex Shop
Did you know?
Route 62 is reportedly the longest wine route in the world.
If you don't believe the notion that ‘sex sells' then a small pub in the Karoo will definitely prove you wrong. Ronnies Sex Shop came into being because a few friendly pranksters had a daft idea.
This Route 62 attraction certainly makes for a fun tale. The story goes that Frank Ronald (Ronnie) Price bought a tiny farmer's cottage on a remote section of the R62. His aim was to open a farm stall, selling fresh produce to the passing trade. He painted the name ‘Ronnies Shop' on the side of the building, but business didn't get off to a cracking good start.
Then one day, his friends decided for a laugh, they would add the word ‘Sex' to the name, making it read ‘Ronnies Sex Shop'. Pretty soon this irresistible sign brought in loads of passers-by, and Ronnie's initial irritation was transformed as he began to see the business opportunity his establishment's newfound popularity presented. On the advice of these very same friends, Ronnie opened a pub... and the rest, as they say, is history.
Today Ronnies Sex Shop is one of the most popular route 62 pubs and bikers, travellers and holidaymakers make a point of popping into Ronnie's for a pint or two and a photograph of themselves next to the ‘Ronnies Sex Shop' sign.
As one would imagine, this rather unlikely pub does attract some customers who are actually looking for a bona fide sex shop, but Ronnie soon sets them straight - usually over a beer or two.
Over the years, Ronnies Sex Shop on Route 62 has become something of an institution and word has spread far and wide - people from all over the world are now keen to stop over at Ronnie's for a drink and some good-old fashioned bar talk.
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Ronnies Sex Shop