Our TV soapies are home-grown, we cook with Malay, African and Indian ingredients. We win all the top world awards for acting, film directing, writing, craftwork and making music. Our comedians are regular guests on talk shows in the USA. South Africa finds itself in a truly creative hot zone.

Did you know?

Cape Town’s annual Design Indaba Expo in February showcases creative South Africa at its finest.

Since the democratic elections of 1994, the many ethnic groups that make up South Africa’s ‘Rainbow Nation’ have been expressing themselves freely – and creatively.

South Africans receiving the Nobel Prize for Literature; stepping up onto a Los Angeles stage to pick up an Oscar for achievement in the film industry; a Grammy for marvellous music – the world is applauding our newly revealed creative culture.

The local publishing industry has set new standards with home-grown work. South African news and feature photographers are highly regarded as assignment specialists and are often found working for top international media. Our special brand of comedy is finding important off-shore audiences and our artists exhibit abroad regularly.

We produce – and consume – television soap operas voraciously. Our chefs have a world of cultural dishes to choose from – and often end up in fusion mode. The studios of Cape Town, Durban and Johannesburg are humming with multi-media projects in progress. The information age has transformed this African country into a continental hi-tech leader.

But the real magic comes in the hybrid vigour of South Africa’s creative culture. The spark of genius is struck when the digital wizards work with the raw content that you see everywhere you go in South Africa: a Venda pot, a bolt of beautiful Xhosa cloth, a set of Zulu beads, a wire windmill from the Karoo, sinuous Hindu dance, a collection of ancient San (Bushmen) folk tales told at the fireside by the elders, a tattered diary from the South African War – and the exciting new forms of township art emerging from the vast squatter camps around the urban areas.

The history of South Africa is being re-investigated and, as a result, rewritten to include everyone. Creative projects abound, in urban and rural areas alike. An individual with a good idea harnesses the artistry of 100 mothers and suddenly an export business is born. And hope comes to a community…

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