Roadshow South Africa in the Netherlands offers an excellent platform for the South African trade to explore opportunities in the Dutch market, promote products, and network with Dutch travel agents and tour operators.
Day one of Africa’s biggest travel trade show kicked off with an action-packed programme, including a walkabout by Minister of Tourism, Derek Hanekom, a panel discussion about the South African tourism industry that was broadcast live, and a speed-marketing session with a sustainable tourism theme.
More than 100 members of the travel trade gathered to hear from prominent travel bloggers and social media experts on ways to promote a destination digitally at a pre-INDABA conference in downtown Durban.
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