On the final day of the E-Tourism Africa Summit (#eTAS14) on Tuesday, the importance of keeping up with the times and using the internet as a strategic tool for marketing and managing business was, once again, emphasised.
The seventh annual E-Tourism Africa Summit, which looks at digital advances in the travel space, kicked off in Cape Town on Thursday 4 September 2014. For the first time, this popular conference is being held in two cities, with the second leg planned for Johannesburg on 8 and 9 September.
Many of South Africa’s top travel, tourism and hospitality companies achieved gold at the third annual Business Traveller Africa Awards, held at The Maslow hotel in Sandton, Johannesburg, on 2 September 2014.
Evelyn Mahlaba, or Evy as she is fondly known, is South African Tourism’s new regional director for Africa, and she can’t wait to start marketing the country as a prime destination for African travellers and the trade.
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