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25 September 2013

Tourism summit promises a national platform for lively debate and dialogue

The TBCSA and the Gauteng Tourism Authority have joined forces to host the inaugural South African Travel & Tourism Summit and are calling on all key industry stakeholders to attend.

Mmatšatši Ramawela, CEO of the Tourism Business Council of South Africa. Mmatšatši Ramawela, CEO of the Tourism Business Council of South Africa.

We would encourage all key travel and tourism thought leaders, commentators and decision-makers to join us at The Summit to reflect on what is holding us back and how we can consolidate on the more than 10.2% international tourist arrivals growth recorded in 2012. – Dawn Robertson (Gauteng Tourism Authority CEO) and Mmatšatši Ramawela (TBCSA CEO)

The South African Travel & Tourism Summit, also known as 'The Summit', will be held at The Maslow hotel in Sandton, Johannesburg, on 14 and 15 October 2013.

The Summit sees the merging of the Tourism Business Council of South Africa’s (TBCSA) annual South African Travel & Tourism Industry Conference with the Gauteng Tourism Authority's biennial Gauteng Tourism Summit. The aim is to create a national platform for debate and dialogue across the travel and tourism value chain that will encourage the growth of South Africa’s travel and tourism economy.

In a joint statement, TBCSA CEO Mmatšatši Ramawela and Gauteng Tourism CEO Dawn Robertson said The Summit is a 'vital' platform to enable a meeting of minds in the tourism sector, to understand the value of the traveller, and to achieve the objectives of the National Tourism Sector Strategy.

'We would encourage all key travel and tourism thought leaders, commentators and decision-makers to join us at The Summit to reflect on what is holding us back and how we  can consolidate on the more than 10.2% international tourist arrivals growth recorded in 2012,' they said.

The theme at this year’s event is 'The Value of the Traveller', which will highlight the need to appreciate the value and contribution of the traveller in growing the tourism economy and creating sustainable jobs.

Topics under discussion will include: Barriers to Travel; How to Turn Gauteng and South Africa into Visitor-Focused Destinations; the Traveller's Value; Understanding and Unlocking Africa’s Potential; the Value of Tourism to Gauteng and South Africa; a World-Class Tourism Infrastructure Begins with Transport and Tourism Policy and Strategies being Closely Aligned; the Power of Experiential Tourism; and more.

A session entitled 'Reinventing INDABA and Other Actions' will offer insights into South African Tourism's destination marketing strategy, with a key focus on INDABA and the new domestic tourism campaign.

The final session, 'Way Forward: From Strategy to Action ... The Maslow Agreement', aims to clearly define and commit to actions that need to be taken.

Among the speakers are Dion Chang (trends commentator and CEO of Flux Trends); Chris Buckingham (formerly CEO of Destination Melbourne and now director of Melbourne-based Go To consultancy firm); Eric Xayiya (Gauteng MEC for Economic Development); and Mavuso Msimang (TBCSA chairperson).

To register and see the detailed programme, visit The Summit website.