Team Johannesburg heads to Berlin
We want to create an enabling and supportive environment in which the private sector can thrive and feel confident in investing in the tourist sector, creating much-needed new jobs. – Ruby Mathang, member of the Johannesburg Mayoral Committee for Economic Development.
The International Hotel Investment Forum, which is attended by more than 1 700 delegates from 60 countries, is taking place in Berlin until 6 March 2013. It is then followed by ITB Berlin, from 6 to 10 March 2013.
The Johannesburg delegation is headed by Ruby Mathang, a member of the city’s Mayoral Committee for Economic Development.
Mathang said the City of Johannesburg’s leadership recognises that tourism is a significant economic growth imperative and an important catalyst for building Johannesburg. ‘We want to create an enabling and supportive environment in which the private sector can thrive and feel confident in investing in the tourist sector, creating much-needed new jobs,’ he said.
He added that Johannesburg is committed to offering a favourable climate for investors, creating opportunities and offering incentives that will make it an attractive destination.
The forum is also an opportunity to promote the Johannesburg Department of Economic Development’s inaugural Buy Sell Invest Visit Conference and Expo, which takes place in Johannesburg in May, June and July 2013 in a series of three events with different focuses. Envisaged as an annual event, the Buy Sell Invest Visit Conference and Expo is targeting 1 000 prominent local and international business stakeholders.
‘It’s purpose,’ said Mathang, ‘is to attract investment, seek markets for our products and maintain top-of-mind awareness of Jo'burg as a tourist destination while showcasing our infrastructure capabilities.’
Phelisa Mangcu, Joburg Tourism's acting CEO, said Joburg Tourism’s participation in international trade shows forms part of its strategy to maintain and increase Johannesburg’s market share in both the business and leisure travel arenas.
‘As ITB is one of the largest global platforms for the leisure travel market, we will once again be presenting Jo'burg’s position as a vibrant, cosmopolitan year-round destination for business, leisure and lifestyle,’ she said.
Joburg Tourism will also use the opportunity to launch its autumn campaign, entitled, 'Explore Experience Enjoy Joburg this Autumn'.
The campaign highlights all the events and activities that can be experienced in Johannesburg during autumn. These include sports and cultural festivals, two high-profile fashion events – the AFI Mercedes-Benz Fashion Week Joburg and the SA Fashion Week – and the annual Rand Easter Show. A host of international artists will also be performing in Johannesburg this autumn, including R Kelly, Miguel, Babyface, Bon Jovi and Justin Bieber.