South Africa featured in Brazil edition of Harper's Bazaar
The Harper’s Bazaar Brazil fashion pieces allowed us to tell the story of South Africa being an accessible and exciting lifestyle destination that offers incredible wildlife experiences, but also so much more. – Monika Iuel, SAT regional director: Americas
The October issue of Harper's Bazaar magazine hit the newsstands in Brazil on 27 September 2013 with a captivating cover picture of Brazilian model Thairine Garcia that was shot at Lion Sands Game Reserve in the Sabi Sand Reserve, which forms part of the Greater Kruger National Park conservancy.
The shoot was for the magazine's 'Out of Africa' editorial – one of three fashion editorials shot in South Africa in August 2013 – and featured glamorous safari-inspired fashion.
The October issue also includes two fashion editorials shot in Cape Town, as well as a six-page travel segment on hotels, attractions, food and adventure activities in South Africa.
The fashion editorial 'Style Hotel' was shot at Cape Town’s luxurious Mount Nelson Hotel and features catwalk model Cris Hermann, while model Natalia Heinzen was shot in magnificent swimwear on Camps Bay beach for a fashion piece entitled 'Savage Beach', which reveals swimsuit trends for the 2014 summer fashion season.
While at Lion Sands, the Harper's Bazaar team – which included photographer Gui Paganini, stylist Renata Correa, make-up artist Silvio Giorgio and fashion coordinator Aline Borges – stayed at the exclusive Tinga Lodge, with its wooden deck just a few metres from the Sabi River. Here they were treated to fantastic wildlife experiences and had close encounters with many of the park's Big Five animals.
The team was hosted in South Africa by South African Tourism (SAT).
Monika Iuel, SAT regional director: Americas, said SAT’s work in Brazil focuses on demonstrating that South Africa is a world-class destination. 'The Harper's Bazaar Brazil fashion pieces allowed us to tell the story of South Africa being an accessible and exciting lifestyle destination that offers incredible wildlife experiences, but also so much more. The fashion pieces were underpinned by a travel piece in the same edition, unpacking the wide variety of world-class experiences for readers in a fun way.'
Tourist arrivals to South Africa from Brazil have been growing significantly. 2012 arrivals from Brazil were up 44.7% to 78 376 tourists when compared with 2011. And this growth is continuing in 2013, with tourist arrivals up 7.3% in the first five months of 2013 when compared with the same period in 2012.