SA's status as world design leader to be championed at WTM 2013
Both Johannesburg and Cape Town have emerged as international-class creative hubs, focal points for African art and design. – Nick Compton, Wallpaper* senior contributing editor
The year 2014 is set to be a milestone for South Africa – as well as marking 20 years since Nelson Mandela became president, Cape Town will be crowned World Design Capital 2014, taking over from Helsinki.
To celebrate South Africa’s position as a vibrant, creative and cosmopolitan country and a world leader in design, South African Tourism (SAT) has teamed up with design expert Nick Compton, senior contributing editor of Wallpaper* magazine, and Cape Town ceramics company IMISO Ceramics. They have launched a dedicated design-themed social media competition ahead of World Travel Market (WTM), which takes place at ExCeL London from 4 to 7 November 2013.
SAT will be using the hashtag #MeetSouthAfrica, which proved very popular at INDABA 2013, along with the official World Design Capital hashtag, #WDC2014, to connect with its trade partners, visitors and press on Twitter and to promote South Africa as a premier world-class tourism destination at WTM.
Tweeters will be encouraged to share their own experiences and knowledge of South African art and design by entering the design-themed Twitter competition. Entrants will be asked to upload photographs to Twitter that capture how they see South Africa as a centre of art and design. The winner, selected by Compton on the final day of WTM (Thursday 7 November 2013), will receive a handcrafted vase from award-winning ceramic designer Andile Dyalvane from Cape Town’s IMISO Ceramics.
Throughout the competition, Compton will share his knowledge and unique insights into South African design on Twitter (@NickPCompton).
Thulani Nzima, SAT CEO, said SAT is delighted to be working with Compton.
'In the build-up to what will be a momentous year for South Africa, where our Mother City will use World Design Capital 2014 to highlight the creativity of its city, country and continent, we are thrilled to be working with Nick Compton – a revered expert within the design industry – to showcase South Africa’s design credentials at this year's WTM.
'Here at SAT we believe that social media can positively influence lead generation, increase brand awareness and ultimately drive tourist arrivals to our country,' he said.
According to Compton, Wallpaper* has increasingly given more space to South Africa over the last few years. 'Both Johannesburg and Cape Town have emerged as international-class creative hubs, focal points for African art and design,' he said.
He added that areas such as Woodstock and the Maboneng Precinct, which are fast becoming hot spots for South African creativity, have begun to offer new visions of city life in South Africa and beyond.
'Of course, you have to do more than celebrate a cluster of design studios, third-wave coffee spots and bike-repair shops. You have to look for the specific and the sustainable. All of which makes Cape Town's stint as World Design Capital next year so fascinating and encouraging. Here is a chance to look at design, and the importance of good design, in the broadest sense. And have a conversation that should be heard around the world,' he said.
South African Minister of Tourism Marthinus van Schalkwyk will be at the SAT stand (AF 300) on Tuesday 5 November 2013 during the afternoon and will address visitors and guests at 4pm.
Van Schalkwyk’s address will follow a fashion show at 3.30pm in which models will showcase the couture interpretations of South Africa’s eight World Heritage Sites from four of the country’s celebrated fashion designers: David Tlale, Marianne Fassler, Thula Sindi and Nkhensani Nkosi.