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25 July 2013

SAT India trains 1 200 Indian travel agents in three weeks

South African Tourism (SAT) India is currently presenting its popular classroom training module, Learn South Africa, to frontline staff of travel agencies across India.

Indian travel agents at the 'Learn SA' training event in Delhi Indian travel agents at the Learn South African training event in Delhi

The key objective of Learn South Africa is to equip the Indian travel trade with destination knowledge that makes them competitive in their market, enhances their expertise and enables them to sell memorable holidays to Indian travellers. – Hanneli Slabber, SAT country manager: India

The fourth module of the Learn South Africa programme started in Mumbai, India, on 8 July 2013, and once complete on 31 July 2013, will have made its way to 15 cities across the country and provided training to about 1 200 Indian travel agents. The destinations visited included tier-two markets (those with potential for growth) such as Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur.

Learn South Africa is an interactive training programme developed by SAT India, which aims to increase awareness and understanding of South Africa among the Indian travel trade.

This year’s Learn South Africa training module has been structured differently to past modules; SAT has invited key South African suppliers to participate in the training programme to facilitate a more collaborative and mutually beneficial learning environment.

Remarking on the new, revamped module, Hanneli Slabber, SAT country manager: India, said: ‘The key objective of Learn South Africa is to equip the Indian travel trade with destination knowledge that makes them competitive in their market, enhances their expertise and enables them to sell memorable holidays to Indian travellers. It also gives SAT an in-person engagement platform with our Indian travel trade partners, thereby making the training module more effective, interesting and engaging.’

On inviting key South African suppliers to participate in the programme, she said: ‘We’ve gone a step further this year and invited select South African suppliers to attend the training programme. The aim is to give the Indian travel trade an opportunity to clarify traveller queries and get first-hand information directly from those they engage with to sell South Africa to Indian travellers.’

Each year, SAT India updates its training programmes – taking into account what was learnt from previous years’ modules, as well as feedback from its Indian trade partners – to ensure training remains relevant to the changing requirements and holiday aspirations of Indian travellers. It also uses the market research information it has invested in to customise its travel-trade training programmes.