7 March 2014

New Premium Lounge at INDABA perfect for deal making

INDABA will for the first time this year be introducing an innovative new Premium Lounge, an area specifically designed for premium exhibitors to meet top international buyers.

One of the exhibition halls at INDABA One of the exhibition halls at INDABA

Think of the Premium Lounge as your office away from the office. – Thulani Nzima, SAT CEO

The purpose of the Premium Lounge zone at INDABA will be to fast-track the focus of INDABA back to deal making. It will give premium exhibitors an area equipped to accommodate their meetings with top international travel trade buyers with a keen interest in Africa and its product offerings.

INDABA takes place from 10 to 12 May 2014.

Thulani Nzima, South African Tourism CEO, said the lounge, which will be located in the heart of Durban’s Inkosi Albert Luthuli International Convention Centre, will comprise 52 professionally managed office studios, equipped with modern furnishings, access to plug points, uncapped high-speed Wi-Fi and regulated branding panels. The studios are being designed in such a way that it will be easy for buyers to find the exhibitor they are scheduled to meet.

‘Think of the Premium Lounge as your office away from the office,’ said Nzima.

Exhibitors who make use of the Premium Lounge are guaranteed up to 15 meetings daily with quality, hosted buyers. Entry to this zone will be carefully managed to ensure that only those who (literally) mean business are granted access.

Optimised, managed diaries will give Premium Lounge exhibitors maximum business value and face-to-face meeting time with the best hosted buyers. Hostesses (one per four studio hubs) will be assigned to assist with refreshment requirements.

The Premium Lounge studios will only be available to exhibitors who have already taken up INDABA stands of at least 18m2, and therefore already meet the product exhibitor qualification criteria.

Applications for the 52 studios are being processed on a first-come, first-served basis, and because SAT anticipates strong demand for the spaces, applications will only be accepted until midday (GMT+2) on Monday 10 March 2014.

The cost of a Premium Lounge studio is at a premium as benchmarked against global trade-show studio rates. However, in the spirit of partnership, recognising the transition of INDABA in 2014, and to illustrate tangible support of the trade, SAT will be sponsoring the majority of this cost, for this year only. Premium Lounge exhibitors whose applications are successful will only have to pay R10 000 ex VAT.

To apply for a Premium Lounge studio, go to the INDABA website and click on the ‘exhibitor’ tab to access the ‘Premium Lounge’ application form. Complete it, submit it, make payment and the space is yours – provided yours is one of the first 52 applications received, evaluated and verified. The website will give you all the information you need.

‘It’s that simple and that easy to secure a beautiful, professionally equipped space for your INDABA meetings,’ said Nzima.

SAT and the INDABA team have reaffirmed their commitment to the trade to craft a revamped ground-breaking travel trade show for Africa.

INDABA seeks to showcase best-in-class travel products throughout Africa that optimise the finest experiences that the continent can deliver, in order to captivate discerning international buyers.

SAT is dedicated to creating the best possible sales and marketing environment that results in short-term and long-term business to African suppliers.