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22 October 2013

In Your Pocket city guide to launch in Johannesburg

From February 2014, visitors to Johannesburg will have an independent, well-researched and up-to-date city guide that shares all they need to know about what to do in Johannesburg.

<em>Johannesburg In Your Pocket</em> city guide Johannesburg In Your Pocket city guide

The In Your Pocket website attracts huge traffic from European travellers, who will see Johannesburg among 100 other cities featured on the home page. This could lead to people exploring the Johannesburg In Your Pocket guide and becoming interested in visiting South Africa and Johannesburg, or result in people extending their planned length of stay in the city. – Laurice Taitz, editor of Johannesburg In Your Pocket

Johannesburg is the first city outside of Europe to be granted publishing rights by In Your Pocket, a city-guide publisher and online tourism-information provider that currently serves more than 100 cities in Europe.

Johannesburg In Your Pocket will provide information that covers everything from outdoor events and concerts to the best accommodation and restaurant options, city attractions, shopping, and walking tours, as well as where to find free Wi-Fi to accompany a great cup of coffee.

Aimed at all visitors to the city – from tourists to diplomats and backpackers (as well as Jo'burgers themselves, of course) – the printed guides will be distributed free by the city’s top hotels, and will also be available at selected bookshops and coffee shops at a cover price of R20. The printed guide will be updated quarterly, with an initial print run of 8 000 copies.

The guide will also be available free online, on mobile devices and as a free PDF download. The online version will be updated weekly so that visitors to the city have up-to-date information about what interesting events are taking place.

Johannesburg In Your Pocket also has a Twitter feed, @todoinjoburg, which is already live and features events happening in and around the city.

Laurice Taitz, editor of Johannesburg In Your Pocket, says that what makes this guide different from other guides to Johannesburg is that the content is completely independent, whereas a lot of others feature paid-for content. 'The content of Johannesburg In Your Pocket is also being written by someone with in-depth knowledge of Johannesburg – an insider with unique insights into this vibrant, dynamic city that is continually evolving,' she says.

Taitz adds that the guide has the potential to boost tourism to Johannesburg and South Africa, particularly from Europe.

'The www.inyourpocket.com website attracts huge traffic from European travellers, who will see Johannesburg among 100 other cities featured on the home page. This could lead to people exploring the Johannesburg In Your Pocket guide and becoming interested in visiting South Africa and Johannesburg, or result in people extending their planned length of stay in the city,' she says.

Taitz says there are future plans to expand In Your Pocket to other South African cities.

Although the website for Johannesburg In Your Pocket is live, it will only become truly active from February 2014.

For more information, contact Laurice Taitz:
Tel: +27 (0)82 572 3553
Email: laurice.taitz@inyourpocket.com.