6 February 2013

Great marketing opportunity for Northern Cape tourism product owners

A team from the Northern Cape Tourism Authority has embarked on an extensive provincial roadshow to meet tourism product owners and role players in the province.

San Bushmen in the Kgalagadi Transfrontier Park San Bushmen in the Kgalagadi Transfrontier Park

Product owners will be able to showcase their products through our interactive website, while the province will be able to entice visitors with the amazing diversity of our tourism portfolio - Dianna Martin, Northern Cape Tourism GM:  marketing and communications

The aim of the two-week Northern Cape Tourism roadshow –  which started on 4 February 2013 and ends on 18 February 2013 - is to encourage tourism product owners and stakeholders to market their products through the Northern Cape Tourism interactive website.

All tourism product owners in the province are encouraged to attend the roadshow event in their areas. 

Dianna Martin, Northern Cape Tourism’s GM:  marketing and communications, said that due to the geographical spread of the province, which covers 360 000km², it was at times difficult to reach all the province’s stakeholders. 'We would therefore like to encourage people involved in the tourism industry in the Northern Cape to meet with us when we’re in their areas. Our website is actively promoted in all our marketing material and being listed will be mutually beneficial to all parties. Product owners will be able to showcase their products, while the province will be able to entice visitors with the amazing diversity of our tourism portfolio,' she said.

The team will be meeting product owners in Colesberg, De Aar, Carnavon, Calvinia, Springbok, Port Nolloth, Kakamas, Upington, Mier (Askham), Kathu, Kuruman, Danielskuil, Barkly West, Hartswater, Warrenton, Jan Kempdorp, Douglas, Hopetown, Strydenberg, Prieska, Groblershoop and Griquatown.

Each product owner at the events will be able to register for a free web page as a click-through on the www.experiencenortherncape.com website. The page will feature the owner’s email address, a unique website URL and a Twitter account. Their product profiles will be available to a top market segment of close to 115 000 unique visitors to the website. Product owners will also have access to all Northern Cape Tourism Authority social media platforms, with a combined reach of more than 197 000 people.

The website will feature various tourism categories such as accommodation establishments, activities, car hire, meeting and conference facilitators, private game and nature reserves, restaurants, and tour operators.

Those attending the various events should bring along information about their products and services as well as three high-quality images. Special meetings can be arranged en-route with product owners unable to attend the workshops.  

Alternatively, product owners can register online at http://tourismblueprint.co.za/ncta_new/users/ and complete a profile application to be included on the content platform.

For more information, contact your local tourist information office, or phone Dianna Martin on +27 (0)71 362 6665

The roadshow venues are:  

  7 February 2013: 07:30 - Calvinia / 10:30 - Nieuwoudtville / 13:00 - Garies / 15:00 - Kamieskroon
  8 February 2013: 07:30 - Richtersveld Municipality in Port Nolloth / 10:30 - Steinkopf / 12:00 - Springbok
  9 February 2013: 11:00 - Aggenneys / 13:00 - Pofadder / 18:00 - Kakamas/Keimoes
10 February 2013: Augrabies
11 February 2013: 08:00 - Upington
12 February 2013: 08:00 - Upington / 08:30 - Mier/Askham / 13:00 - Kathu / 14:00 - Groblershoop
13 February 2013: 07:30 - Kuruman / 13:00 - Danielskuil / 14:30 - Barkley West
14 February 2013: 08:30 - Hartswater / 13:00 - Jan Kempdorp / 15:30 - Warrenton
18 February 2013: 09:30 - Hopetown / 11:30 - Strydenberg / 13:30 - Prieska / 15:00 - Douglas