6 August 2014

Get an edge in the tourism sector with TripAdvisor business listings

​Is your tourism product featured on TripAdvisor’s business listing service? If not, you could be missing out on key opportunities to boost your online presence.

The business listing service is an add-on to the existing TripAdvisor listing which enables you to add your direct contact details on all TripAdvisor website domains, as well as the mobile site. This means every person reading reviews of your product will be able to contact you directly via their preferred means.

According to the TripAdvisor website, this service will help you increase direct bookings, get an edge over competitors, increase exposure and highlight your best offerings.

“By upgrading to a business listing, you can put millions of travellers on the world’s largest travel site one click or call away from a direct booking, and create special offers that increase your exposure while setting you apart from competitors,” reads the TripAdvisor website.

“It is a directory listing with a difference. It is on a page where our viewers come to look at guest ratings, reviews and photos of your property. According to a Forrester survey in 2007, 87% of consumers looking for hotels are influenced by reviews and want to read them before they book. If you have put in the hard work to earn good reviews from your guests, these listings will allow you to capitalise on them.”

Increase your bookings in three easy steps:

  • 1: Select your property and view rates
  • 2: Add your property’s contact information
  • 3: Post a Special Offer – and watch bookings come in!

For pricing and more information, visit the TripAdvisor website.