8 February 2013

French Info Cup journalists get a taste of South Africa

South African Tourism and Tourism KwaZulu-Natal have teamed up to host the second French Info Cup on South African soil, currently taking place in KwaZulu-Natal until 10 February 2013.

Visiting journalists are experiencing the highlights of KwaZulu-Natal, including a visit to uShaka.

We are delighted that this group of some of the country’s most influential journalists have again accepted our invitation to get first-hand experience and knowledge of our destination. – Thulani Nzima, CEO, South African Tourism

The French Info Cup is an annual media competition and networking event. This year, it features a trip to South Africa by 30 of France’s most influential radio, television and print journalists. Last year it was successfully hosted in the Western Cape by South African Tourism’s (SAT) French office. The Info Cup is giving some of France’s most prominent media personalities a first-hand experience of South Africa’s tourism attractions and its people.

The journalists are being taken on safari in the Hluhluwe–iMfolozi Park, will visit the iSimangaliso Wetland Park and cruise among hippos and crocodiles in the St Lucia estuary, and will experience Durban’s uShaka Marine World at a gala dinner.

They will record their experiences in a photo competition which will see their best images of the beauty and vibrancy of the Zulu Kingdom being displayed at a function in Paris in March, where the competition winners will also be announced. The competition has five categories: animals, landscapes, portraits, culture and urban.

Thulani Nzima, South African Tourism's CEO, said France was one of South Africa’s most important tourism markets.

‘We are delighted that this group of some of the country’s most influential journalists have again accepted our invitation to get first-hand experience and knowledge of our destination.

‘We’re also appreciative of our partnership with Tourism KwaZulu-Natal, which is helping to showcase our country to this important group – a group whom we are confident will return from their trip here as strong word-of-mouth advocates of South Africa’s qualities to a wide and influential audience,’ he said.

Ndabo Khoza, Tourism KwaZulu-Natal's chief executive officer, said hosting the French Info Cup in KwaZulu-Natal presented a unique opportunity to showcase the province to members of the French media. ‘We are confident that their experience in KwaZulu-Natal will live up to their expectations and they will return home as our biggest ambassadors,’ he said.

A total of 84 842 French tourists visited South Africa between January and September 2012, up 15.4% over the same period in 2011.