22 May 2015

Capture the Dutch market at Roadshow South Africa in the Netherlands

Roadshow South Africa in the Netherlands offers an excellent platform for the South African trade to explore opportunities in the Dutch market, promote products, and network with Dutch travel agents and tour operators.

The Dutch trade learn about South African products at Roadshow South Africa

Our roadshow is all about the new and inspiring products and experiences our South African partners can introduce to the Dutch trade.  – Bangu Masisi, SAT country manager: the Netherlands

South African Tourism: Netherlands is hosting its fourth edition of Roadshow South Africa in the Netherlands from 27 to 30 October 2015. 

The roadshow will introduce the South African travel trade to the Dutch travel industry, empowering them with insights into Dutch consumers and their travel needs. 

This year South African Tourism is looking to showcase fresh and inspiring South African products to Dutch travel agents that they can use to convince their clients to book a trip to South Africa. This year’s roadshow, which will take the form of speed-marketing sessions, can accommodate 20 South African product owners, who will travel to fourt cities in the Netherlands. 

With Roadshow South Africa held the week before WTM in London, the South African trade can attend both events on one trip. 

The Netherlands is South Africa’s fifth-largest European market, with nearly half of all Dutch tourists visiting South Africa being repeat travellers.

Product owners will also have an opportunity to schedule meetings with product managers and CEOs of tour operating companies and other stakeholders, in between travelling and setting up their stands at the various destinations.

'We are ready to take the Dutch to their next 'South African travel experience, together with you!' Says Masisi.

The roadshow dates are as follows: 

  • Amsterdam, 27 October 2015: During this session, the South African trade will enjoy a welcome lunch and presentation on the Dutch market in which consumer insights on what Dutch travellers are looking for in travel experiences – especially repeat travellers – will be shared. There will also be a speed-marketing session in the evening
  • Breda, 28 October 2015: Speed marketing with Dutch travel agents
  • Arnhem, 29 October 2015: Speed marketing with Dutch travel agents
  • Amersfoort or Utrecht, 30 October 2015: Speed marketing with Dutch tour operators 

The participation fee for one South African product representative is €900, with the fee for an additional representative also costing €900.

The fee includes four nights’ B&B single-room accommodation; a welcome lunch; dinner during roadshow days; transport between venues during roadshow days; and drop-off at Schipol Amsterdam Airport on 31 October 2015.

South African trade interested in joining the roadshow should contact Marco Jonk at South African Tourism at marco@southafrica.net. The closing date for registration is 25 June 2015.