24 April 2014

INDABA speed-marketing sessions: Showcasing the best of South Africa

With inbound tourism to South Africa continuing on an encouraging growth trajectory, INDABA’s speed-marketing sessions are expected to provide a hub for potentially lucrative deal making.

Delegates at an INDABA speed-marketing session Delegates at an INDABA speed-marketing session

The speed-marketing sessions are a quick, easy solution for hosted buyers wanting to plug into a diverse array of South African leisure tourism offerings. – Thulani Nzima, SAT CEO

A wide variety of quality South African tourism products will be introduced to 200 top hosted buyers from around world at South African Tourism’s (SAT) speed-marketing sessions at INDABA 2014.

The trade show takes place at the Inkosi Albert Luthuli International Convention Centre in Durban from 10 to 12 May 2014.

Three types of tourist experiences have been identified for this year’s speed-marketing sessions, which take place in Room 22 from 12.30pm to 2pm each day of the show. These are Hidden Treasures (Saturday 10 May), Urban Vibe (Sunday 11 May) and Action Adventure (Monday 12 May). For each theme, 20 tourism businesses will have four to five minutes to pitch their products to the hosted buyers. 

These highly effective sessions have been a huge hit since they were introduced at INDABA 2012.

Thulani Nzima, SAT CEO, says the speed-marketing sessions are specifically designed to facilitate as many fruitful trading contacts as possible.

‘Given that South Africa is currently among the fastest-growing inbound regions in the world – arrivals to the country rose by 10.2% in 2012 and the 2013 figures are showing a similar growth trajectory – we are expecting that international travel buyers will be keener than ever to plug into South Africa’s tourism offering.'

South African Hidden Treasures, an initiative of the Tourism Enterprise Partnership, is a collection of unique, high-quality, value-for-money South African products, heritage tours and attractions that authentically represent the people and stories of South Africa.

‘Market research has shown that inbound tourists are increasingly seeking these experiences, so an enticing spread of these products will definitely be good for buyers attending the speed-marketing sessions,' says Nzima.

For the Urban Vibe session, South Africa’s most popular urban hubs will showcase their attractions and experiences, while the Action Adventure session will feature the most sought-after adventure experiences, such as hot-air ballooning, shark cage-diving, river rafting, horse riding and hiking.

‘We are committed to showcasing the best of South Africa to buyers in innovative, relevant ways at INDABA 2014, and this is what speed marketing is all about. Above all, these sessions are about doing business and generating robust profits for our tourism industry over the next year,’ says Nzima.

For more information, visit the INDABA website.