INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

It showcases the widest variety of Southern Africa's best tourism products and attracts international buyers and media from across the world.

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SA Specialist

SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa. It will equip you with the skills to better sell South Africa as a tourist destination.

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The Tourism Grading Council of South Africa is the only officially recognised organisation that authorises accommodation establishments to display stars. Become graded now. 

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The Lilizela Tourism Awards recognise and reward tourism players and businesses who work passionately and with pride to deliver world-class products and services.

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Travel directory

The South African National Travel Directory is the most comprehensive showcase of South African tourism destinations and services. Add or edit your entry here.  

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Welcome SA

Welcome is a South African Tourism initiative that aims to create and sustain engagement with industry stakeholders, and encourage information sharing.

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Latest News

South African Tourism India Office wins Outlook Traveller Award for Best International Wildlife Destination
  • June 09, 2017

South Africa is known for offering a unique African wildlife experience, and the Indian tourist market knows this all too well. For the sixth time, Indian travellers voted South Africa as the Best Destination for Wildlife at the Lonely Planet India Travel Awards 2017. This win adds to the notion that the country’s outdoor playground offers a one-of-a-kind opportunity to get an up close and personal encounter with wildlife.

The Pan-African Health Tourism Congress
  • June 07, 2017

The 2017 Pan-African Health Tourism Congress hosted in KwaZulu-Natal, South Africa, this June creates a much-needed platform to discuss the interests and needs of health tourism stakeholders in Africa. It aims to address the issues of investment, development and promotion with regards to destinations, providers and services. The congress will also address the key issues of education, internships, career paths and employment opportunities in the health tourism sector.

The role of Trade Hostings for SMMEs in South Africa
  • March 29, 2017

The Garden Route is one of South Africa’s most beautiful areas with an array of modern golf courses, ancient forests, craft centres, mountain hideaways and beach holidays. So many couples, families and travellers are drawn to this magnificent stretch of coastline for weekend getaways and holidays.
While the scenery is enough to make you stop and stare, it’s the people, the products, friendly service and welcoming tourist attractions found on the route that forms the real allure of the Garden Route.

Speed Marketing in Mossel Bay – a resounding success
  • March 28, 2017

From the scenic harbour town of Mossel Bay and the green countryside city of George to the vast Klein Karoo town of Oudtshoorn, this year’s provincial speed marketing sessions couldn’t have asked for better hosts than these incredible Western Cape gems.

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