INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. No other show brings more African exhibitors together. Register here. 

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SA Specialist

SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa. It will equip you with the skills to better sell South Africa as a tourist destination.

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The Tourism Grading Council of South Africa is the only officially recognised organisation that authorises accommodation establishments to display stars. Become graded now. 

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Power of one

The Power of One Roadshow, a collaborative effort between South African Tourism (SAT) and some of its key partners, provides the tourism industry with a valuable opportunity to engage directly with SAT and its partners.

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The Lilizela Tourism Awards recognise and reward tourism players and businesses who work passionately and with pride to deliver world-class products and services.

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Travel directory

The South African National Travel Directory is the most comprehensive showcase of South African tourism destinations and services. Add or edit your entry here.  

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Welcome SA

Welcome is a South African Tourism initiative that aims to create and sustain engagement with industry stakeholders, and encourage information sharing.

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Latest News

Johannesburg to host Africa's first-ever Global Entrepreneurship Congress in 2017
  • March 17, 2015

The Global Entrepreneurship Network announced today that South Africa has earned the right to host the Global Entrepreneurship Congress (GEC) in 2017. The bid was awarded to Johannesburg as part of the opening ceremony at GEC 2015 in Milan, Italy.

INDABA Travel Bloggers’ Conference 2015 – blogging 101 at its best
  • March 13, 2015

It’s less than two months to go till INDABA, the biggest travel trade show on the African continent, and the excitement is building at a fast pace.

Call to help select South Africa's best tourism product
  • March 10, 2015

The organisers of the Lilizela Tourism Awards are calling on tourism professionals to submit their names for consideration to be part of this year’s awards judging panel.

South African Tourism welcomes new CMO Margie Whitehouse
  • March 09, 2015

South African Tourism’s new chief marketing officer, Margie Whitehouse, is warm, passionate and a nurturer of people who is excited about the ‘sense of purpose’ her position offers.

World’s leading travel trade show on in March
  • February 27, 2015

It’s time for ITB Berlin, where thousands of exhibitors show off what their countries have to offer tourists.

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