Vision
For South Africa to be the preferred tourist destination in the world,
in order to maximize the economic potential of tourism for the country
and its people.
Mission
To develop and implement a world-class international tourism marketing
strategy for South Africa.
In pursuance of this, South African Tourism will:
- Facilitate the strategic alignment of the provinces and industry in support of the global marketing of tourism to South Africa
- Remove all obstacles to tourism growth
- Build a tourist-friendly nation
- Ensure that tourism benefits all South Africans
|
