What we do

South African Tourism promotes South Africa generically in terms of its unique selling points as an all-season, year-round preferred tourist destination.

Objectives

• South African Tourism's marketing initiatives are guided by the Tourism Growth Strategy, adopted by the South African Cabinet in 2001, that incorporates four key market portfolios:
  • Africa & the Middle East (that includes the Domestic market)
  • Europe
  • Americas and UK
  • Asia & Australasia

• Another two portfolios exist at South African Tourism: Business Tourism and Events Tourism

• Each portfolio is headed by a Regional Director tasked with developing and implementing marketing strategies. This optimises efficiency of strategic marketing activities in the specific market segments

• The overall marketing strategy promotes South Africa's scenic beauty, diverse wildlife, eco-tourism and variety of cultures and heritage

• It also works to realise South Africa's potential as a big event destination

• It works to engender a travel and tourism culture amongst South Africans.

• The more focused, cost-effective and customer-driven approach taken to its international marketing operations is in a quest to 'play smarter' in the increasingly competitive global tourism market

• Initiatives have included ongoing segmentation research into key spend and volume markets abroad that highlight international growth areas where South African Tourism's marketing efforts will reap the greatest returns

• As a result, the organisation has also embarked on an aggressive e-Business Tourism Growth Strategy that incorporates fully-fledged research, a CRM unit incorporating a call centre and website: www.southafrica.net

• South African Tourism participates in major travel shows, co-ordinates advertising, public relations and direct mailing campaigns, and holds educational work sessions with the international partners of South Africa's travel industry

• The organisation is active in promoting South Africa as a destination for Business Tourism through its Business Tourism unit that works closely with sector representatives both abroad and in South Africa

Call us ...+27 83 123 6789

Practical information

• Banking, shopping, office hours
• Best time to visit
• Electricity
• Emergency and Other Essential Numbers
• Food etiquette
• Getting Around
• Getting here
• Laundry
• Public Holidays
• Shopping
• South Africa’s languages
• Temperatures
• Tipping
• Visa requirements
• Weights & Measurements
• What to wear
• Yellow fever entry requirements

Health and safety

• Emergency services
• Food
• Food requirements
• Health Precautions
• Safety precautions
• Smoking
• Yellow fever entry requirements

Personal requirements

• Children in South Africa
• Families and Children
• Women

Assistance

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Top 10

Cities in South Africa

1. Cape Town, Western Cape
   

   Renowned as one of the most beautiful cities in the world, this seaside playground has it all. Move over Sydney and San Francisco – the Mother City rules!

   
2. Johannesburg, Gauteng
   

   Founded on a gold rush; it’s the financial and entertainment epicentre of the country. Jozi rocks in more ways than one.

   
3. Durban, KwaZulu-Natal
   

   If you’re looking for a hot destination - Durban is it! From its sultry nightlife, weather, beaches and heady cultural mix to its famous curries, Durb’s is scorching!

   
4. Pretoria, Gauteng
   

   Seemingly stately with numerous international embassies, monuments and museums, this city, is sports-mad with plenty entertainment in theatres, music venues and nightclubs.

   
5. Port Elizabeth, Eastern Cape
   

   Known as the friendly city, this easy-going bayside metropolis is known for its hospitality and beautiful beaches.

   
6. Bloemfontein, Free State
   

   At the heart of the Free State you’ll find historic, hospitable Bloemfontein, known as the ‘City of Roses’.

   
7. Nelspruit, Mpumalanga
   

   Gateway to the Kruger National Park and the world-famous game reserves of Sabi-Sabi, Nelspruit is a thriving lowveld metropolis.

   
8. Kimberley, Northern Cape
   

   Founded on diamonds; this historic city is home to the Kimberley mine museum and the Great Hole of Kimberley.

   
9. Polokwane, Limpopo
   

   Meaning place of peace, Polokwane opens the way to the Great Limpopo Transfronteir Park and the mystical, eco-adventure landscapes of Vhenda.

   
10. Pietermaritzburg, KwaZulu-Natal
    

    This KwaZulu-Natal hinterland city is cherished for its history, colonial character and picturesque countryside.