Africa holds many charms and many mysteries, none more enchanting
and inspiring as the Tree of Life the Baobab.
These trees have been around for thousands of years and have, like
South Africa, provided many things to many individuals. Tribal leaders
of old believed that the spirit of the Baobab would always help them
make wise decisions, elephants enjoy the leaves and bark for food and
moisture. Baboons feast on the fruits of the tree and birds and bees
nest in the holes of the trunk as most of the old trees are hollow inside.
Share in the spirit of Ubuntu and the essence of the giving baobab by
entering the 2011 Ubuntu Awards. Let the baobab inspire you to create
a marketing campaign that will highlight South Africa's abundance of
authentic experiences. The competition is open to tour operators and
travel agents, with the winner receiving £25,000 to carry out their
proposal during Jan, Feb or March 2012.
| Enter online or post your entry to South African Tourism, 6 Alt Grove, Wimbledon, London, SW19 4DZ. Entries should be submitted by 30th September 2011. |
• The quality of the execution.
• The breadth of elements used to create a compelling 360 degrees campaign.
• The innovation that will make South Africa stand out as an adventurous and authentic destination.
• The expected return on investment.
The best proposals will be shortlisted and invited to bring their proposal to life in front of an esteemed panel of judges on the 12th of October 2011. Some of the judges include Duncan Bannatyne (Dragon's Den investor) and Lucy Huxley (Group Editor Travel Weekly).
The winner will be announced on the 7th November 2011 at South African Tourism's WTM Networking Evening.
