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South African Tourism Strategic Research Unit

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  1. Arrivals - analysis of monthly visitor / tourist arrivals to South Africa by source market. This data is sourced from Statistics South Africa.
  2. Country - market reports designed to help market South Africa internationally
  3. Domestic - annual analysis of the performance of the domestic tourism market
  4. International - quarterly and annual analysis of the performance of foreign tourism market to South Africa
  5. Strategy - documents outlining strategies for marketing tourism in South Africa
  6. Industry - reports based on various studies to understand different aspects of tourism in South Africa

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The Marketing Tourism Growth Strategy 2011-2013 - 2010 11 29

This document explains the strategic choices made by SA Tourism to market South Africa as a tourist destination.

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The Marketing Tourism Growth Strategy 2008 to 2010 - 3rd edition - 2010 06 30

This document details the Tourism Marketing Strategy of South Africa which forms part of the broader Tourism Growth Strategy.

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Tourism Growth Strategy 2002 to 2004 - 2010 06 30

The Tourism Growth Strategy project was started in May 2001 to address key problems in international tourism marketing of South Africa. This document outlines the strategy for marketing tourism in South Africa.

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Tourism Growth Strategy 2005 to 2007 - 2nd edition - 2010 06 25

The revised TGS (2005-7) does not change our vision for marketing tourism; but updates and consolidates the strategy with the knowledge and experience we have developed over the past four years as we work through a set of critical strategic questions.

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Global Competitiveness Programme for the Tourism Industry in South Africa 2005 – 2010 - 2010 06 23

This report is based on the first study conducted by SA Tourism, the Dept of Environmental Affairs and Tourism and the dti to understand the drivers and barriers to being a globally competitive tourism destination.

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2010 Tourism Organising Plan November 2005 - 2010 06 23

This document sets out the Tourism Organising Plan for the 2010 Soccer World Cup. It aims to provide a framework to guide, inform and coordinate the activities of government, the tourism industry, host cities and other tourism stakeholders in their respective preparations for the event in 2010.

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Business Tourism Growth Strategy 2007 - 2010 06 23

This document presents SA Tourism's strategy to market the country as a business tourism destination

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The Marketing Tourism Growth Strategy for South Africa 2008-2010 - 2010 05 25

This document details the Tourism Marketing Strategy of South Africa which forms part of the broader Tourism Growth Strategy.

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Top 10

Events in The Free State

1The Macufe Festival

The Mangaung African Culture Festival, also known as Macufe, that takes place in October (in Bloemfontein) is a celebration of music, art, poetry and artistic expression in all its forms. Great regional food and drink specialities also on offer.
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2The Bloemfontein Show

Hosted annually in late April, early May, the Bloemfontein show is the largest agricultural and entertainment showcase in South Africa. It attracts around 160 000 visitors to see its 450 exhibits, including livestock parades.
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3The Cherry Festival, Ficksburg

What started as a small agricultural festival back in 1969 has grown into an event that draws over 20 000 people in November each year; famous for its cherry tastings, preserves, deli products and beauty queen parades through town.
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4Volksblad Arts Festival, Bloemfontein

It is staged over 6 days in July and brings together the country’s top actors, singers and performers; music theatre, drama productions, classic and contemporary music concerts and dance shows feature.
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5The Rose Festival or Rose Fees, Bloemfontein

A festival of roses in ‘The City of Roses’; main attractions include tours of the winning gardens around town, the Champion Rose competition and the Miss Rosebud pageant. Most events take place at the city’s Mimosa Mall.

6Philippolis Witblits Festival

Hosted over two days in April in the oldest town in the Free State, the Philippolis Witblits Festival celebrates homegrown witblits (a local version of ‘moonshine’). Attractions include food and drink stalls, local produce and craft markets.
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7Berg Bohaai Festival, Harrismith

This festival takes place in September over three days and offers top music entertainment, mountain biking and drum majorette competitions, food, drink and loads of arts and craft exhibits.
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8Free State Food Fair, Bloemfontein

An annual event, held in October generally at the Bloemfontein Show Grounds, it’s a celebration of local produce, preserves and ingenuity; look out for unusual jams, chutneys, home-made liqueurs and old traditional favourites.
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9Fouriesburg Spring Fair

Held over a weekend in September in an attractive village known for its imposing sandstone church, it features fresh asparagus tastings, an extraordinary variety of food stalls, eco cooking demonstrations, live shows, art exhibitions and workshops and lots of fun for kids in a range of venues around the town.
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10The NAMPO Agricultural Show

The four-day NAMPO Agricultural Trade Show, Free State, in May every year, is a mega agricultural exhibition held outside the town of Bothaville. It features over 600 exhibitors and attracts over 70 000 visitors from South Africa and the rest of the world each year.