South African Tourism Strategic Research Unit

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Marketing Opportunities: SATSA’s marketing tips - 2011 05 04

Marketing your product is a key component of running a successful enterprise. SATSA’s Lin Smith offered these useful tips for marketing your product or service.

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Marketing Opportunities: Speed Marketing – Where to Next - 2011 05 04

The next speed marketing workshops take place in Hermanus in June and in Durban in July. South African Tourism’s Speed Marketing Workshops provide a forum where product owners can market their products and services to key inbound tour operators during a 2-day workshop.

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Marketing Opportunities: Sports & Events Tourism Exchange - 2011 05 04

The Department of Sports & Recreation will officially co-host the Sports & Events Tourism Exchange (SETE), being held at the Cape Town international Convention Centre from 27-29 July 2011. With South African Tourism (SAT) and the Department of Trade & Industry (DTI) already on board, SETE is well and truly set to make its mark as the industry event of the year.

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Marketing Opportunities: INDABA 2011 Calendar of Events - 2011 05 04

INDABA 2011’s Events Calendar is packed with interesting discussions, exciting events, and great networking opportunities.

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Marketing Opportunities: ‘Playing globally, winning locally’ central to INDABA 2011 - 2011 05 04

Celebrating a record year of tourism growth and unpacking the new goals set for the tourism industry will be the focus of INDABA 2011.

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Research: Tourist accommodation December 2010 - 2011 05 04

Total income for the accommodation industry for the fourth quarter of 2010 decreased by 1,4% compared with the fourth quarter of 2009. Total income for the accommodation industry in December 2010 decreased by 0,2% compared with December 2009. View the full (preliminary) December 2010 Tourist Accommodation Report from Stats SA

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Research: January to December 2010 Tourist arrivals - 2011 05 04

Total tourist arrivals to South Africa grew by 15,1% in 2010 compared with 2009, while overseas tourist arrivals to South Africa for the same period increased by 17,6%, an increase of 331,017 tourists to 2,216,994 arrivals.

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January to December 2010 Tourist arrivals - 2011 05 04

Total tourist arrivals to South Africa grew by 15,1% in 2010 compared with 2009, while overseas tourist arrivals to South Africa for the same period increased by 17,6%, an increase of 331,017 tourists to 2,216,994 arrivals.

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Onderzoek - 2011 04 13

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Tourist arrivals December 2010 - 2011 03 01

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals will now be released.

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Tourist arrivals November 2010 - 2011 02 02

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals will now be released.

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SA Tourism Index Q3 2010 - 2011 02 02

The Q3 2010 report represents the beginning of a new series of Quarterly Reports and is identified by its green tables on the front page. The survey results are now weighted to the total tourist arrivals as released by Statistics SA. As a result of a change to the weighting methodology, the results in this report are not comparable to previous reports.

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Tourist arrivals October 2010 - 2010 12 13

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals will now be released.

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Impact of the World Cup on tourism in SA - 2010 12 06

This report highlights the impact of the 2010 FIFA World Cup on tourism in South Africa. It is based on two surveys conducted by SA Tourism and covers only the impact of the international tourist market.

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Tourist arrivals September 2010 - 2010 12 06

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals will now be released.

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SA Tourism Index Q2 2010 - 2010 12 02

The Q2 2010 report is the second in a new series of Quarterly Reports and is identified by its green tables on the front page. The survey results are now weighted to the total tourist arrivals as released by Statistics SA. As a result of a change to the weighting methodology, the results in this report are not comparable to previous reports.

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The Marketing Tourism Growth Strategy 2011-2013 - 2010 11 29

This document explains the strategic choices made by SA Tourism to market South Africa as a tourist destination.

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2009/2010 South African Tourism Annual Report - 2010 11 29

This report provides an overview of tourism in 2009/2010

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Tourist arrivals August 2010 - 2010 11 05

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals will now be released.

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Tourist arrivals May 2010 - 2010 10 14

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals will now be released.

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