SA Tourism’s new domestic campaign takes travel deals to corporate employees
We want to broaden our partnerships to include corporate entities to make the joy of a South African holiday more accessible to more people, and to grow the number of people who take a holiday away from home. - Roshene Singh, Chief Marketing Officer, South African Tourism
The benefits of a good holiday play a major role in corporate success. With this in mind, South African Tourism (SAT) has invited corporate South Africa to join it in its quest to encourage more South Africans to take domestic holiday trips more often.
SAT launched the initiative on 8 June 2012, in partnership with Siemens South Africa. Siemens is a global corporation that employs over 1 500 people in South Africa.
The partnership gives Siemens employees and their families the chance to experience the best of South Africa – at a good price. It forms part of SAT’s new domestic campaign: 'Whatever you are looking for, it's here'.
SAT chose Siemens as its first corporate partner because of its outstanding track record in employee wellbeing. SAT will offer Siemens the full benefit of its numerous travel and tourism partnerships to help the company make domestic holidays as accessible and affordable as possible for its employees.
Roshene Singh, SAT's Chief Marketing Officer, said: 'We want to broaden our partnerships to include corporate entities to make the joy of a South African holiday more accessible to more people, and to grow the number of people who take a holiday away from home.'
She added that although the initiative was launched with Siemens, all corporations and business in South Africa were invited to work with the travel industry to create similar offerings and benefits for their employees.
Sigi Proebstl, CEO of Siemens Africa, said of the partnership: 'It allows us to offer our employees the opportunity to explore travel options in their own country, when they plan their well-deserved vacations.'
The initiative will see corporate South Africa assist with the growth of domestic tourism and thereby help meet the mandate of the National Tourism Sector Strategy for domestic tourism.
The strategy aims to growth the number of domestic holiday trips from 14.6-million in 2009 to 16-million by 2015. Last year, domestic travellers collectively spent R20.2-billion while travelling around South Africa.
A total of 13.9 million adults undertook a domestic trip, 15% of them with the specific purpose of going on holiday.
Great travel deals are available to all consumers on the Vaya Mzansi website (www.vayamzansi.co.za) and on the mobile site (www.vayamzansi.mobi). Consumers can also become fans of the Vaya Mzansi facebook fan page (www.facebook.com/vayamzansi).