10 December 2012

South African Tourism appoints new CMO

South African Tourism (SAT) has appointed online digital marketing specialist and integrated marketing consultant Janine Hutton as its new chief marketing officer (CMO), effective February 2013.

Janine Hutton, South African Tourism's new chief marketing officer

I am very excited about the opportunity and looking forward to the challenge. – Janine Hutton, SA Tourism’s newly appointed chief marketing officer.

Hutton takes over as CMO of SAT from Roshene Singh, who is retiring this December after 10 years with the organisation.

Hutton is currently the co-founder and owner of the successful digital strategy and marketing company, Social Act, and is also a partner at Ivy League’s Africa office.

She has over 15 years of senior management experience, and was previously a director and exco board member at The Nielson Company, an MD and exco board member at Ogilvy Interactive, and MD at digital strategy company Immedia.

Thulani Nzima, SAT CEO, bid Singh a warm farewell and welcomed Hutton’s appointment.

'Roshene has been a rock at SAT and is widely respected by all in the tourism industry for her achievements. She oversaw the extremely successful tourism growth strategy, putting in place structures, trade and marketing relationships,' he said.

'She has left a good foundation and Janine inherits a solid ship on a good footing. We hope Janine will continue the good work as she brings her experience, skills, expertise and acumen in modern integrated destination marketing to this pivotal position.'

Nzima added that the CMO position was critical in driving SAT’s marketing and trade work globally, and that SAT was excited about Hutton's appointment.

'In Janine, we have found an extremely competent and capable candidate to lead our company’s marketing efforts, as we seek to continue to be innovative and effective in driving the growth of tourist arrivals to our country and in keeping pace with global trends affecting tourists’ behaviour and travelling patterns. We are extremely excited about Janine’s appointment and we are convinced she will be very adept at managing the considerable challenge of heading up the team responsible for SA Tourism’s marketing operations and strategies,' he said.

Said Hutton of her appointment: 'I am a results-driven person and pride myself on converting complex concepts and innovative ideas into profitable businesses, which I think will be beneficial for a research and target-driven organisation such as SA Tourism. I am very excited about the opportunity and looking forward to the challenge.'