Executive profiles

Executive profiles

Chief executive officer: Sisa Ntshona

Sisa Ntshona is South African Tourism’s chief executive officer.

Mr Sisa Ntshona was appointed Chief Executive Officer of South African Tourism in October 2016.  In this position he is responsible for steering the mandate and all operations of the national Destination Marketing Organisation’s head office and its country offices.

With over 20 years’ experience he has held several strategic leadership positions across different jurisdictions in Africa & Middle East in blue chip corporations and multinationals. Having initially joined Barclays Africa as an Investment Banker, he later moved to become the Head of its SME Banking Division, a role he held until joining SA Tourism.

Mr Ntshona also has worked in the aviation industry for South African Airways, Financial Services Money Transfer, Western Union and Manufacturing, Parmalat Food Industries.

An accountant by training, he holds a string of commerce qualifications including a Master of Business Administration (MBA) from the University of Pretoria and an International Executive Programme (IEP) from INSEAD Business School in France. He has also served on a number of boards including as non-Exec Board Member for the Enterprise Development Council of South Africa.

Chief operating officer: Sthembiso Dlamini

Sthembiso Dlamini is the chief operating officer for South African Tourism.

Ms Sthembiso Dlamini joined our team in 2014. It is her job to lead business planning and budgeting processes, ensure optimal management of resources and adherence to good corporate governance through prudent financial management. She also ensures compliance with the Public Finance Management Act (PFMA) and all other legislation affecting South African Tourism.

Before joining us, Sthembiso was employed as a senior manager in the office of the CEO at the National Development Agency (NDA), a role she had occupied since August 2012, and had worked for the South African Revenue Service as acting director of corporate affairs from 2007 to 2012.

She holds a Bachelor of Arts degree in Psychology and Criminology and a Postgraduate Diploma in Project and Programme Management.

Chief financial officer: Thomas Bouwer

Thomas (Tom) Bouwer is South African Tourism’s chief financial officer.

Mr Tom Bouwer, who has more than 40 years' experience in public financial management and has worked for a number of national government departments, joined South African Tourism in 2013. His key focus includes delivering effective and efficient financial management in South African Tourism's key markets.

An expert in governance issues such as policy formulation, Tom joined us from the South African National Biodiversity Institute, where he was the chief financial officer (CFO). Before that, he worked at the Department of Water Affairs, was an associate director with Saha International, CFO at the national Department of Environmental Affairs and Tourism (now the national Department of Tourism) and director of financial services at the Department of Housing.

While at the Department of Tourism, Tom received the Southern African Institute of Government Auditors (SAIGA) Award for Best National Department – Financial Statements, as well as the SAIGA Award for the Most Consistent Financial Statements.

Chief marketing officer: Margie Whitehouse

Margie Whitehouse is South African Tourism’s chief marketing officer.

Ms Margie Whitehouse, who joined us as chief marketing officer in 2015, has more than 25 years’ experience in nurturing and growing African brands, in both the public and private sectors.

Her marketing journey began when she joined the Unilever management graduate programme in 1988 and since then her experiences in various marketing roles have shaped her into a seasoned brand innovator, developer and entrepreneur.

An entrepreneur at heart, she has created and started brand consultancies to assist companies, both start-ups and established, to innovate and build strong brand identities. She built Freedthinkers in 1999, where she worked as CEO until 2005, assisting brands such as the Department of Trade and Industry, FirstRand, Nando’s, Investec, MTN and Moyo's.

Margie has served on the SAA Board, presently sits on the Board of HospiceWits in order to give back to society, and also chairs the WPGA (the Women’s Professional Golf Association) through her passion for golf. Her focus has been on inspiring girls to play and excel at golf, and on corporate governance, which she’s also deeply interested in. All her involvement in golf is on a pro bono basis.

Margie holds a Degree in Bachelor of Business Science (Honours Marketing) from the University of Cape Town. 

Executive manager: Amanda Kotze-Nhlapo

Ms Amanda Kotze-Nhlapo, Executive manager, National Conventions Bureau

Amanda Kotze-Nhlapo was appointed (in November, 2011) to the position of Executive Manager at the National Conventions Bureau (NCB) at South African Tourism.
In total, she brings more than 12 years’ experience in senior management to the NCB having come to South African Tourism from her position as head of the Conventions Bureau and Events at Cape Town Routes Unlimited (CTRU) where she gained stellar experience in developing and managing competitive, creative bids to win business tourism and other big event bids for that city.
In her role as head of the Conventions Bureau and Events at CTRU, she developed and led a team that secured more than R750 million worth of business – over five years – for the city. Inter alia, she provided overall strategic direction and drove marketing operations to promote Cape Town as the preferred destination for business travel and leisure events; developed and managed a sustainable business tourism and events marketing growth plan that spoke to the national Tourism Growth Strategy; actively courted international associations to secure bids for the destination; was a SAACI board member; and an active member of the BestCities Global Alliance Board
She joined the Cape Town destination marketing team in 2006 as an events manager at the Cape Town Metropolitan Council, a position she took after having served Free State Province as an assistant director of SMME development.
She brings intimate knowledge of policy, procedure and protocol of both national and provincial government to her role at the new NCB and her commitment and passion towards growing the global meetings and events industry in South Africa is absolute. Her clear objectives in her position as executive head of the entity are to increase the overall business tourism agenda in South Africa and to drive both awareness and understanding of the power of meetings and events to build international relations and help stimulate economic growth in South Africa.
Amanda hails from the Free State. She holds a BA in Political Science and BA honours degree in International Political Relations, both from the University of the Free State.

Chief Quality Assurance Officer

Darryl Erasmus is the Chief Quality Assurance Officer for the Tourism Grading Council of South Africa.

Hospitality sector specialist, Darryl Erasmus, was appointed in September 2015 as Chief Quality Assurance Officer for South African Tourism.

Darryl , who has Bachelor of Commerce Degree majoring in Marketing and Business Management, has considerable commercial experience in sales, marketing and communications in the B2B tourism, technology and financial services environment with emphasis on channel and distribution management. He is well known to the hospitality sector after spending a number of years in a myriad of operational, sales and marketing roles. These experiences he garnered with well-known brands such as Protea Hotels, Holiday Inn and Crowne Plaza.

He has also led marketing and corporate communications efforts across Africa for the Travel Commerce Platform, Travelport, before taking up the role of Chief Executive Officer at Questek, a technology provider in the passenger transportation sector. 

His role as Chief Quality Assurance Officer for South African Tourism is focused on supporting and empowering the thousands of graded establishments across the country. This he undertakes through partnerships with valued industry stakeholders, whilst constantly searching for innovative ways and global best practices to add value to the graded community, and support the overarching South African Tourism strategies.