7 March 2014

South African Tourism invites travel trade to ABAV, Latin America’s biggest travel trade show

South African Tourism to take a delegation of South African exhibitors to the ABAV travel tradeshow in Sao Paulo, Brazil.

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Tourist arrivals from Brazil to South Africa grew by 44.7 percent year on year, from 54’183 tourists in 2011 to 78’376 tourists in 2012.

SOUTH AFRICAN TOURISM will this year, for the first time ever, take a delegation of South African exhibitors to the ABAV travel tradeshow in Sao Paulo, Brazil.

The show, taking place from September 24 to 28, is the largest travel trade fair in the Americas. It will be the 42nd edition of the exhibition, and will be held for the second time in Sao Paulo, where it moved to from Rio de Janeiro in 2013.

The 2013 edition of the show documented almost 39,000 delegates and an exhibition area of more than 58,000 square metres. It gives exhibitors exceptional access to the exciting, robust and flourishing Brazilian and Latin American market.

“We are delighted to announce that a South African Tourism platform will be at ABAV this year. This will give a greater number of our travel trade and stakeholders the opportunity to showcase their products and services in Brazil”, says Thulani Nzima, Chief Executive Officer at South African Tourism.

Tourist arrivals from Brazil to South Africa grew by 44.7 percent year on year, from 54’183 tourists in 2011 to 78’376 tourists in 2012. By end October 2013, Brazilian arrivals were growing at almost four percent with overall arrivals out of Latin America showing 6.3 percent growth.

Historically, South African Airways’ marketing presence in South America has done much to create awareness for South Africa in that region. Their Explore SA Roadshows and SAA Workshops have traditionally taken place in August or September, and have over the years become a key date in the calendar for the Brazilian travel trade and South African product.

This year, in partnership with South African Tourism at ABAV, South African Airways is planning its Sao Paulo workshop on 23 Sep, the day before the official opening of ABAV, presenting an ideal opportunity for destination marketers to leverage the existing support of the SAA workshop and the excellent relationships that already exist between destination South Africa and the Latin American travel trade by exhibiting at ABAV.

South African trade, product and travel services who are interested in joining South African Tourism at ABAV may contact Pat Khubeka at Pure Grit (formerly Witch & Wizard Creative) for full details: pat@puregrit.co.za.