1 March 2013

New vignettes on National Geographic Channel introduce global audiences to fresh, new aspects of South Africa

The MyCiTi bus provides easy access to the V&A Waterfront.

Deborah Armstrong, National Geographic Channel’s Senior Vice President, Media Sales & Partnerships comments, “We are very proud of our on-going partnership with South African Tourism. Approaching our 10th year of collaboration we are delighted with our new content featuring National Geographic talent showcasing the wonders of this truly magnificent destination with our quality audiences worldwide.”

National Geographic Channel is pleased to announce that its ongoing partnership with South African Tourism takes another leap forward as it launches three new destination vignettes in the global ‘Through the Lens’ campaign.

In October 2012 National Geographic’s contributing photographers Stephen Alvarez, Heather Perry and Lola Akinmade Åkerström travelled to South Africa for the first time and have shared their ‘Through The lens’ experiences of Cape Town, Durban and the uKhahlamba-Drakensberg Park within this new series of rich content.

The campaign is currently in circulation on National Geographic Channel in South African Tourism’s key target markets within North America, Asia-Pacific, Latin America and Europe, with a potential audience of over 360 Million people.

Deborah Armstrong, National Geographic Channel’s Senior Vice President, Media Sales & Partnerships comments, “We are very proud of our on-going partnership with South African Tourism. Approaching our 10th year of collaboration we are delighted with our new content featuring National Geographic talent showcasing the wonders of this truly magnificent destination with our quality audiences worldwide.”

Says South African Tourism Chief Executive Officer, Thulani Nzima: “This new trio of vignettes captures that unique essence of place and people that South Africa offers a world hungry for authentic travel experiences and enriching personal stories. Tourist arrivals to South Africa are currently growing well ahead of the global curve: at 10.4 percent overall and at 16.5 percent for overseas arrivals. This is evidence that the world has been captivated by this destination – just as Stephen Alvarez, Heather Perry and Lola Akinmade Åkerström were. We’re delighted to continue our relationship with the National Geographic Channel, our long-term partner in capturing the heart of our destination, and sharing it with the world.”

The vignettes are part of a larger series of ‘Through The Lens’ content, featuring vignettes by a portfolio of top National Geographic Photographers; David Doubilet, Annie Griffiths-Belt, Landon Nordeman, Kim Wolhuter, Mattias Klum, Karen Kasmauski, Peter Magubane, Jodie Cobb and Joel Sartore.

To view the full series of vignettes and explore South Africa go to www.throughthelens.tv.

Ends

EDITORS NOTES

Stephen Alvarez, a National Geographic photographer since 1995, is renowned for shooting some of the World’s most unique landscapes, producing global photo stories on exploration, conservation, culture and religion.  His assignments included photographing the discovery of a 500-year-old Inca mummy 'The Ice Maiden', an expedition into Krubera - the world's deepest cave, and photographing the moai of Easter Island under the Milky Way.  With his experience of shooting magnificent landscapes across the globe, Stephen was eager to visit The Drakensburg area, finding ‘its cinematic landscape unlike anything else he's seen in the world’.

With her love for the water and the ocean Heather Perry has an extensive portfolio of underwater and surface images. Her projects have included California's kelp forests, Micronesia, the Galápagos, the Caribbean and the Gulf of Maine.  Having worked with National Geographic since 2004, Heather's fascination with water drew her to Cape Town - a unique city surrounded by both mountains and ocean. National Geographic Photographer Heather Perry feels immediately at home immersing herself in this warm, welcoming vibrant city. She says ‘It’s a place she could never get tired of’.

Lola Akinmade-Åkerström is an award winning Nigerian born, Stockholm-based travel writer and photographer.  Her unique photography and writing style is very people focused and characterised by vibrancy and hope, with her assignments taking her across the globe from the Arctic Circle in Northern Sweden to the heart of the mountains in Cambodia. Lola expresses the joy she has as a photographer in capturing the vibrancy of the people, culture and landscape through her lens, as she journeys through this majestic province of Kwa-Zulu Natal.

 Issued by Ireland Davenport Public Relations on behalf of South African Tourism

 For further information contact

Jermaine Craig at SA Tourism    
Tel: +27 11 895 3000   
Email: Jermaine@southafrica.net   

Allison MacDonald at Ireland

Davenport Public Relations

Tel: +27 82 771 2541

Email: allison.macdonald@ireland-davenport.co.za

Website www.southafrica.net

Register on our media extranet to browse the latest news releases (from SA Tourism as well as the tourism industry in general), access the news archive and get details of all upcoming tourism industry events (both locally and internationally).

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima.

About National Geographic Channels International

National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward.  A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 38 languages.

For more information, please visit www.natgeotv.com.