Countdown to the first 100% Design South Africa
In turn South Africa is where Africa does design business with many of the continent’s architects, specifiers, designers and interior designers working or sourcing from the country.
100% Design South Africa is an international showcase for contemporary design with a unique African perspective. It will be held in Johannesburg (6-10 August in Hall 1, Gallagher Convention Centre), running alongside the well-established and largest home show on the continent, Decorex SA, which last year saw just over 54,000 people through the doors. Exhibition Director Cairey Baxter-Bruce, explains why the exhibition is coming to South Africa, ‘100% Design started in London and has become the leading go-to exhibition for forward-thinking design. Following exhibitions in Tokyo and Singapore it was felt that the time was right to open on the African continent and South Africa – the gateway for business throughout the continent - is the prime place to host this event’
There is a burgeoning design scene in Africa with emerging designers entering the global design arena to offer a fresh approach to the creative process. Equally design awareness is taking off across the continent in tune with the booming economies of the Sub-Saharan countries and with it a hunger for design-lead products.
In turn South Africa is where Africa does design business with many of the continent’s architects, specifiers, designers and interior designers working or sourcing from the country. Already established events such as Decorex SA, Guild Design Fair and The Design Indaba have helped to establish the country as a dynamic design destination and Cape Town has been playing host to the World Design Capital 2014 with over 300 accredited design projects (including 100% Design South Africa) being established in the course of the year.
‘The continent is at a very dynamic moment in design and is set to become a place to watch in the coming years. Africa designers are totally conscious of the bigger design world and are beginning to be confident in offering their take. There is a creative restlessness here - people are tapping into the rich design resources and references Africa has in droves and adapting them to urban contemporary living.’ says 100% Design South Africa, Programmes Director: Cathy O’Clery.
100% Design South Africa
To cater for the growing demands of the country and the continent 100% Design South Africa will focus on residential, hospitality, office and product design – areas of massive growth potential for the industry.
At the show the combination of leading South African companies such as Vogel Designs, Tonic, Mezzanine, Design Team and Wiid Design with international brands like Dauphin, Ligne Roset, Fritz Hansen, Hay, Arper, Magis and Artemide is sure to make a dynamic exhibition as will the mix of designs from internationally renowned South African designers such as Dokter & Misses, Haldane Martin, Gregor Jenkin and Ronel Jordaan alongside works by Inge Sempé, Thomas Heatherwick, Jaime Hayon and David Trubridge.
Many of the exhibitors will be hosting interactive activities both ancient and modern from wood turning to 3D printing. Industry experts from the local and international design scene will be speaking at the event at a special platform called the C.O. Designs Launch Pad Theatre presented by Plascon and specially designed bars and cafes will help enhance the visitor experience.
Other special features include: 100% Office by Dokter and Misses in association with Visi Magazine; The Mr Price Home Colab Café; a large ceramic exhibition called The Long Table in association with Art in The Forest and House & Leisure; 100% Lodge by Home Fabrics in association with Head Interiors, M Design and Karen Robert and a designer bar by Wiid Design and Amorim Cork.
Laurence Brick, Creative Director explains ‘We are planning not just an exhibition of great products but a visual feast of interactive, specially commissioned features which will help push the boundaries of design thinking in South Africa and beyond. From emerging talent to the big hitters we have designed a show where everyone gets the appropriate setting to promote their designs.”
As industry stalwarts; O’Clery, as a former editor of Elle Decoration and Brick, as Managing Director of Platform Creative Agency, have joined forces with Julian Gelb, ex Home Fabrics and the largest exhibition company in Southern Africa Thebe Reed Exhibitions to bring the prestigious expo to the country. The show is presented by Dauphin Human Design Group with Conde Nast House & Garden and Home Channel as media partners.
Carol Weaving, Managing Director of Thebe Reed Exhibitions explains why the show is launching at an opportune moment for African design. ‘The moment is right to launch a show specifically for the design industry as Africa enters a new era of growth and business development. 100% Design is a brand which denotes a certain level and high standard and the continent is ready to match that benchmark of quality. Many sub-Saharan African countries are in the midst of a huge boom and with that comes development in hospitality, residential and office developments right across the continent. We are so delighted to be bringing this magnificent exhibition to South Africa.’