18 January 2013

A new special price campaign for South Africa

“South Africa is a destination for everyone, offering an unforgettable experience at an affordable price – says Lance Littlefield, South African Tourism’s Country Manager for Italy.

South African Tourism launches a series of packages at € 1,590 thanks to the collaboration of 9 tour operators and South African Airways.

South Africa becomes ever more accessible for Italian travelers. This is demonstrated by the constant growth in arrivals statistics (up 13.3% from January to September 2012) and by the willingness of South African Airlines and Italian specialists on the destination to join forces in order to offer travel packages at special prices.

Packages – valid from the 1st January to the 31st October 2013 – are being promoted through an advertising campaign that includes the transmission of 15” television commercials on all Mediaset networks and on Radio 105, Radio Monte Carlo and Virgin Radio, until February, as well as video-box, newsletters and DEM on major portals and travel sites.

The initiative will also be visible on the fan page “Sudafrica” on Facebook.

“South Africa is a destination for everyone, offering an unforgettable experience at an affordable price – says Lance Littlefield, South African Tourism’s Country Manager for Italy. – This campaign, thanks to the collaboration of the Italian tour operators and the national airline, helps us to spread the image of South Africa as being affordable for everyone, an ideal destination for those looking for adventure, for good food, for the family, for couples or for groups of friends. With this campaign, we expect to reach the same percentage growth in brand awareness as achieved by last year’s campaign.”

The site www.sudafricaperte.it allows the user to identify the packages closest to their requirements through a quick search box where you can select the departure date and choose the type of trip from eight alternatives: fly & drive, cities and culture, honeymoon, nature and safari, adventure, family, food and wine, romantic.

In addition to the 40 packages at the special price of €1,590, the site also features further packages on offer in two higher price bands: from € 1,600 to € 3,000 and from € 3,001 to € 6,000. Those interested in obtaining more information on these packages can easily contact the operator selected using the direct email link. Travelers can make reservations and purchases through the many travel agents present throughout the country. 

Further information: www.sudafricaperte.it

Issued by MN press office on behalf of South African Tourism.

For further information contact:

Isabella Ceccano

Tel: +39 02 89015519

Mob. +39 347 6407315

Email: isabella.ceccano@mnitalia.com

Viviana Pepe

Mob. +39 346 6600299

Email: viviana.pepe@mnitalia.com 


South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima.