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1 February 2013

Winner in Cape Town Facebook competition announced

Canadian, Jan van der Leeuw, has been announced as the winner of the MyCapeTownHoliday.com Facebook game competition.

Cape Town Cape Town

The MyCapeTownHoliday.com Facebook game has been an exciting project for us and one which demonstrates the incredible power of sharing on social media. – Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism

The MyCapeTownHoliday.com Facebook game was launched by Cape Town Tourism in September 2012 to promote the destination and thousands of entrants from all over the world took part. The lucky winner of the innovative campaign was recently announced as being Jan van der Leeuw from Canada. She wins an all-expenses-paid holiday for herself and her significant other (in this case, her husband).

Van der Leeuw entered the competition and sent her Facebook profile to explore the Mother City virtually, but in the meantime booked a holiday to Cape Town for her husband and herself for April 2013. She takes up her MyCapeTownHoliday.com prize in 2014, which means she will be visiting the Mother City twice in the next two years.

The second prize (for a domestic traveller) goes to Nadia Jeffries, who will enjoy a week-long hosted holiday in Cape Town. The player who got the most friends to play the MyCapeTownHoliday Facebook game was Marianne Bitter of the Netherlands, who won two air tickets to Cape Town (with Virgin Atlantic Airways and Cape Town Tourism).

Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism says, ‘The MyCapeTownHoliday.com Facebook game has been an exciting project for us and one which demonstrates the incredible power of sharing on social media. Gaming is a massive global trend right now that almost goes beyond marketing and into a creative playspace for a brand. Many of the major tourism destination marketing organisations globally have also begun incorporating gamification into their strategies. We researched this field extensively before embarking on our campaign and we have learnt a lot in the process.’

A total of 8,212 people played the Facebook game (over a period of four months) and all participants will now be included in Cape Town Tourism’s visitor database.