Spectacular Gauteng fashion experience to close the Tourism Indaba
The Gauteng Pavilion at Durban’s ICC, where Tourism Indaba 2011 is currently underway, will this afternoon be transformed into a veritable fashion show as the Gauteng Tourism Authority presents the grand finale of the world’s third largest annual tourism and leisure trade show.
Led by Gauteng top fashion designers David Tlale, Thula Sindi and Stoned Cherrie, the fashion show features David Tlale’s Nelson Mandela Bridge show pieces and other products from leading Gauteng designers. “We are very excited to be replaying the Nelson Mandela Bridge walkway bonanza right here in Durban at the Gauteng Pavilion, which is designed to depict this important landmark,” said Gauteng Tourism Authority CEO, Dawn Robertson.
The Tourism Indaba 2011 has been a major selling platform for destination Gauteng with the My Gauteng campaign taking center stage. Business has boomed for small, medium and micro enterprises in the tourism sector who have taken advantage of the 3 000-plus visitors and exhibitors attending the show daily.
The drive for Gauteng Tourism Authority here at the Indaba 2011 has included the promotion of the province as a preferred destination for key sporting, cultural, heritage and musical events, with a focus on Gauteng’s top signature events such as the annual Standard Bank Joy of Jazz, Pale Ya Rona Carnival, Dance Umbrella, Soweto Derby, Moretele Park Tribute Concert and now back in the province, the South African Music Awards. “We are packaging these major events and using them to enhance our product offerings, positioning the province as an all-round 24/7, 360 days sports and entertainment destination,” explained CEO Dawn Robertson.
Under the banner My Gauteng, the Authority is employing social network platforms (http://www.facebook.net/ilovegauteng) to drive a social media campaign that links to a minisite on the Authority’s homepage (www.gauteng.net/mygauteng). The national response has been encouraging.
This campaign forms part of the broader plans of the Authority and South African Tourism to encourage domestic travel and tourism and position the country as a major job creation avenue. For every 16 tourists in Gauteng, one job is created, concludes GTA CEO Dawn Robertson.
The Indaba 2011 is ending today with a closing ceremony and the overall best stand awards announcement, which we hope clinch as Gauteng. Ends
Issued by: Gauteng Tourism Authority,
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