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8 July 2011

Singita takes top honours in Travel + Leisure World’s Best Awards 2011

South Africa’s Singita Game Reserves has won top honours in the World’s Top 100 Hotels, as well as World’s Best Hotel Spa in Africa and the Middle East

Singita Kruger National Park Lebombo Lodge Singita Kruger National Park Lebombo Lodge

It is a true honour to be voted a world leader by the discerning travellers who have stayed at our safari destinations - Lindy Rousseau, CMO: Singita Private Reserves

South African company Singita Game Reserves has taken top honours in this year’s US Travel + Leisure World’s Best Awards 2011 readers’ survey, scooping both 1st and 2nd places among the World’s Top 100 Hotels, as well as securing the winning slot for Best Hotel Spa in Africa and the Middle East.

Singita Grumeti Reserves, located along the western corridor of Tanzania’s Serengeti National Park, is ranked No. 1 on the Travel + Leisure World’s Best Awards 2011 list of Top 100 Hotels Overall. Singita’s South African flagship property Singita Sabi Sand, home to Singita’s founding lodges Singita Ebony and Singita Boulders, as well as exclusive-use retreat Singita Castleton, followed hot on its heels as No. 2 on the coveted list of Top 100 Hotels Overall. Set within the greater Kruger National Park, Singita’s private concession offers the ultimate in safari luxury and an unsurpassed Big 5 game viewing experience, within classic bushveld landscape.

In a remarkable achievement, a third Singita product, Singita Kruger National Park, which encompasses Singita Lebombo and Singita Sweni Lodges, not only made it onto this coveted Top 100 Hotels Overall list too (ranked no. 39), but was also voted Best Hotel Spa in Africa and the Middle East.

Says Chief Marketing Officer for Singita Game Reserves, Lindy Rousseau: ‘We practice what I call modern conservation, which is a finely tuned relationship between wildlife, local communities and tourism. We are exponents of low impact/high value tourism, which means fewer tourists paying higher prices, ensuring that the habitat is sensitively managed.

When it comes to hotels, the new world order is very different from just 5 years ago. Today it is about authenticity, integrity and being real – and I think this is why more and more guests identify with what we are doing. We also run exceptional lodges, from a design and décor point of view, with excellent food, service and staff.

The Travel + Leisure World’s Best will be featured in the first-ever World’s Best Awards 2011 iPad edition, available via www.TravelandLeisure.com/iPad, as well as on the iTunes App Store as of 11 July 2011.