20 July 2011

MapStudio creates interactive platform for runners

MapStudio recently launched an interactive website called MyRoute where runners can plot their routes and see the routes others have plotted.

Marathon running is hugely popular in South Africa. Marathon running is hugely popular in South Africa.

We’ve taken an international concept and brought it to our shores with some exciting new features. – Adrian Kaplan, MapStudio Marketing Manager.

MapStudio, a leading publisher and distributor of maps and travel guides in South Africa, recently developed a sports mapping website for the South African running community.

Known as MyRoute, this community website allows runners to register and create a free personal profile. This profile will then allow the user to plot various running routes on the interactive map provided, either by zooming and scrolling to the start point on the map, or by entering a town name into the predictive text search facility.

Individual race routes that have been created can then be saved and downloaded by fellow users, making this a truly interactive community platform.

The MyRoute website also boasts a comprehensive calendar of events, listing marathons and races throughout South Africa. Race information can be found by using a variety of search criteria including region, date and race distance. Race organisers have been encouraged to upload their routes, making these available to users when accessing the calendar of events.

The site also boasts a unique elevation tool that automatically calculates and illustrates the elevation profile of a route as it is drawn on the interactive map.

Phase 2 of the MyRoute website, currently in development, will involve the integration of social media platforms and the launch of a calendar of events for the cycling community.