23 April 2012

Cape Town reaches a quarter million Facebook fans

Over 250 000 people are now fans of I ? Cape Town, the Mother City’s Facebook page.

Cape Town Cape Town

Cape Town Tourism is proud of our reputation as one of the most connected destination marketing organisations in the world and we are committed to being a leading voice in e-marketing and social media for the tourism industry in South Africa. Skye Grove, Cape Town Tourism’s Public Relations and Communications Manager.

I ♥ Cape Town, the Mother City’s Facebook page, has reached a major milestone - a quarter of a million Facebook friends... and counting.

The city has been quick to hop on the social media bandwagon, recognising its advantages in communicating with a widespread audience on an informal, personal and welcoming basis. The I ♥ Cape Town Facebook page has been recording a healthy growth of 2 000 fans each month, according to the social media and digital analysis company, Social Bakers.

The number of 250 000 Facebook fans positions Cape Town hard on the heels of international capitals such as London and Buenos Aires, which have some 300 000 followers each, and above cities such as Dublin (Ireland) and Auckland (New Zealand) which record below 10 000 and 100 000 fans respectively.

Through its Facebook channel, Cape Town proffers advice on things to do and see in the city, while fans – both residents and visitors – share aspects of the city they love, their photographs and videos. A recently-concluded partnership with UbuntuDeal, a collective buying site, makes it possible to purchase activities in the city at attractive rates.

Cape Town Tourism’s Public Relations and Communications Manager, Skye Grove, states that the online world has significantly changed the way travellers gather information and make buying decisions. 'Social media sites have become trusted sources of information as friends and family have begun advising on travel recommendations,' she comments. 'In this day and age, it is absolutely vital to be active online and interacting with potential travellers.'

She points out that it is enthusiastic fan bases that keep these platforms alive, also creating an element of nostalgia for both South Africans abroad and past visitors who are considering a return visit.

'Cape Town Tourism is proud of our reputation as one of the most connected destination marketing organisations in the world and we are committed to being a leading voice in e-marketing and social media for the tourism industry in South Africa,' said Grove.

Why not visit I ♥ Cape Town today?