13 September 2011

World’s premier skateboarding championship hits Kimberley

The Maloof Money Cup will be held in Kimberley - bringing fun, thrills and adventure for everyone to enjoy.

Skateboarding in the Northern Cape Extreme skateboarding in Kimberley

Kimberley is expecting a rush it hasn’t seen since its diamond days as the world’s leading skateboarders prepare to head to this Northern Cape city from 30 September to 2 October 2011 for the Maloof Money Cup.

The competition is the brainchild of businessman Joe Maloof, whose family are the owners of NBA team the Sacramento Kings and the famous Palms Hotel and Casino in Las Vegas, among other extensive music and television interests. This is the first time the Maloof family is taking their event - the most lucrative in global skateboarding with total prize money of $500 000 - outside of the United States, giving Kimberley good reason to anticipate some excitement.

“The Maloof Money Cup is a perfect opportunity for South Africans to get together in welcoming the world to a truly adventurous part of our country, the Northern Cape,” says Sugen Pillay, Global Manager: Events at South African Tourism.

“And with no real South African sports adventure enthusiast likely to miss an opportunity like this in their own backyard, it’s an excellent excuse to discover all that this province has to offer,” he adds.

With three legendary deserts, six national parks and two mighty rivers, it’s not diamonds but rather the thrill of dune boarding, white water rafting, horse-riding and 4x4 trails into untamed wilderness that make it an adventure seekers paradise today.

“It’s going to be a weekend of extremes – from entertainment, sport, tourism and music – and will certainly give South Africa high-impact street cred to add to its already established reputation in the world of major sports events,” says Pillay.

Participants from the USA, Brazil, the Netherlands, China, Nigeria and South Africa include professional skateboarders Andrew Reynolds, Justine Figueroa, Garett Hill, Greg Lutzka, Nick Merlino, Pedro Barros and Sierra Fellers, who will battle it out in Kimberley for a winners prize of $180 000, the biggest reward up for grabs on the international skating circuit.   Supporting the skating event is a line-up of additional festivities, including a concert featuring American rapper Lil Jon and local artists HHP, Danny K, Jozi and Kabelo.

Sharon Lewis, CEO at the Northern Cape Tourism Authority says the city is abuzz in anticipation of the event. “It’s great that the World Cup of Skateboarding is coming to Kimberley. We’re looking forward to treating all fans and competitors to the best the Northern Cape has to offer, to our friendly, hospitable people and to an event that’s superbly organized,” says Lewis.

Maloof says bringing the Maloof Money Cup to South Africa is part of utilizing skateboarding as a vehicle to community upliftment, with the skate park being built for the Maloof Money Cup being donated to the local community when the tournament is over.

“When we made the decision to expand Maloof Money Cup globally, we wanted to ensure that we gave back to all the communities we touch,” says Maloof.

The design of the skate park, by design team Joe Ciaglia and Geoff Rowley from California Skate Parks, pays tribute to Kimberley’s diamond heritage with the famous Kimberley diamond incorporated into the course.

Entry tickets to the Maloof Money Cup skateboarding championships are available from Computicket, as well as Shoprite, Checkers and Checkers Hyper stores countrywide.  Tickets range from R30 – R40 with weekend passes available at R50 per person. 



Issued by South African Tourism.

For further information contact:

Jermaine Craig at South African Tourism                 
Tel: +27 11 895 3000 or 083 2010 121                                                          

Email: jermaine@southafrica.net                             

Website www.southafrica.net


Dianna Martin at Northern Cape Tourism Authority

Tel: +27 053 833 1434 or 071 362 6665

Email: Dianna.ncta@telkomsa.net


Inquiries at Ireland/Davenport can be directed to:

Allison MacDonald at Ireland Davenport

Tel: +27 11 463 2252 or 082 771 2541.

Email: Allison.macdonald@ireland-davenport.co.za


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South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Ms Thandiwe January-McLean, Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.