8 November 2011

The Welcome Challenge

The Welcome Challenge offers all South Africans an opportunity to share special 2010 FIFA World Cup™ hosting moments through words, images and video.

2010 FIFA World Cup™ fans. Japanese fans at the 2010 FIFA World Cup™.

‘It’s about showcasing our people, guests and experiences first hand. The challenge will prove to the rest of the world just how passionate, patriotic and hospitable we are as a nation’.

South African Tourism's Welcome Challenge is inviting all South Africans to tell their 2010 FIFA World CupTM stories on a newly launched ‘Feel the Welcome' website (www.feelthewelcome.co.za).

The event was a magical time indeed: some had photographs taken with sombrero-wearing Mexicans down at the local café, others taught Brazilian fans how to do the Diski Dance, while others showed foreign visitors how to make a perfect braai.

Each and every moment was unique and although the 2010 FIFA World CupTM has come and gone, the stories linger on and its time to share them.

The Welcome Challenge is all about taking the Fly the Flag concept even further and the fun part is going to be reading all the stories and moments around South Africa's hosting of the greatest sporting event in the world.

To add to the story-value of the exercise, South African Tourism also wants to see photographs and videos posted on the site so that we can continue to share the magic of this moment in our history. There will also be a focus on what happened at the Fan Fests around the country, as various photographers caught the biggest parties of the decade in action during the 2010 FIFA World CupTM.

Sugen Pillay, Global Manager Events at South African Tourism, says the aim of the Welcome Challenge is to celebrate the warmth of South Africa's hospitality.

‘It's about showcasing our people, guests and experiences first hand. The challenge will prove to the rest of the world just how passionate, patriotic and hospitable we are as a nation. Part of the 2010 FIFA World CupTM legacy is about our welcoming nature and hospitable spirit, and the Welcome Challenge is showing how this came alive.'