11 July 2011

The Sports & Events Tourism Exchange lines up a host of prestigious international buyers

The first Sports & Events Tourism Exchange takes place in Cape Town 27-29 July 2011 and has attracted the world’s top buyers.

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South Africa has attracted some of the world’s most influential tourism buyers to the first Sport and Events Tourism Exchange (SETE) taking place at the Cape Town International Convention Centre from 27-29 July 2011.

Globally sports event tourism is worth about US$600 billion a year and SETE is set to be the platform at which South African sports, events and tourism products and services take centre stage to facilitate strategic business links and focus on practical ways to enhance the bidding for, promotion and management of mega sports and recreation events in South Africa.

International tourism buyers from Switzerland, the United Kingdom, the United States of America, India, Ireland, Russia, Canada, Australia, France, Latvia and China will descend on SETE to explore what South Africa offers in terms of hosting big events – and to encourage their clients to bring major international events to South Africa.

Tourism buyers are influential players in the tourism and events industry who travel the world, literally buying space in conference facilities, big event venues and hotel rooms for delegates and fans to the world’s big global events, from sporting events such as the Commonwealth Games, Olympic Games, FIFA World Cups, as well as global associations and conferences, such as the International Olympic Committee’s 123rd Session currently underway in Durban.

The global buyers who will be attending SETE represent, among others:

  • The International Hockey Federation (the global governing body of field hockeywhich consists of five continental associations and 127 member associations, in cooperation to promote and develop the sport);
  • The International Masters Game Association (the worldwide representative body for Masters Sport responsible for The World Masters Games an internationalmulti-sport event held every four years and attracting in the region of 24 890 competitors);The National Association of Sports Commissions in the USA (aprofessional organisation representing sports commissions and the largest resource for leaders and executives in the sports event travel industry. It represents more than 1 200 professionals from more than 500 sports event organisations), Xian Everbright International Travel Services, and SECCES Productions & Beyond All Borders Inc (USA);
  • The World Taekwondo Federation (the international body governing the sport of Taekwondo and a member of the Association of Summer Olympic International Federations (ASOIF). This delegation attends SETE with a view to accessing South Africa’s capability and capacity to host international events belonging to the federation);
  • Beyond Boundaries, Ecube Sports and Cutting Edge Events (leading Indian sports consultancies that attend especially because of South Africa’s successful, last minute hosting of the IPL);
  • Roza Vetrov Voyage (a leading tour operator from Russia);
  • Powerboat P1 Management and Arruga Sports (UK), in July South Africa is already hosting the Vodacom Challenge a major event between British and South African soccer teams;
  • MWM Sports Management Group (Ireland);
  • The International Academy of Sports Science and Technology (Switzerland);
  • Mako Lifestyle inc (Canada);
  • MHB International (France); and
  • Revent–Ritchies Event & Travel Management (Australia).

“International buyers play a big role in determining the destinations for various events and we are pleased to welcome these prominent buyers to our shores for SETE,” says Sugen Pillay, Global Manager: Events at South African Tourism.

“South Africa has an exemplary record of hosting major world sporting events. If we couple this with a solid strategy and strong collaboration between the local sports and tourism industries, which the inaugural SETE seeks to achieve, then there’s no reason South Africa can’t become a major player in global sports tourism,” Pillay added.

The IOC delegation in Durban, which includes the world’s most influential sporting leaders among them, was clearly appreciative of the strides made by South Africa in the global sporting arena and its impressive sporting and event infrastructure.

“The World Cup did not just leave us with world class stadia; we also saw improvements in infrastructure, upgrades to airports, hotels, telecommunications, brand new public transport services and also a great sense of national pride in South Africa’s status as a global mega events destination. While the tournament did a great deal for South Africa’s international image and reputation, we now all need to deliver on its legacy and continue to go about attracting major international events and the SETE will go a long way towards formulating the country’s sports tourism strategy.”

Thebe Exhibitions stages the SETE Conference that is supported by South African Tourism. Thebe’s Carol Weaving, Managing director of Thebe Exhibitions and Projects Group says the event’s ambition to promote South Africa as a beautiful and capable destination is well served by both the quality, and the number, of international hosted buyers that will attend this month’s first SETE exhibition and conference. “It’s important that we keep our destination’s capability for big event hosting top of mind in the international community. The hosted buyers give us an opportunity to tell, and show, the rest of the world just how globally competitive South Africa is. We welcome them to SETE.”

About Sports & Events Tourism Exchange (SETE)

The Sports & Events Tourism Exchange (SETE) is unprecedented in South Africa and all members of the South African Sports, Events and Tourism industry still have the opportunity to market their products and offering. The SETE offers a comprehensive International Hosted Buyers program, which is funded by the Department of Trade and Industry and driven by South African Tourism.

Registration for the Sports and Events Tourism Exchange is now open 

Media registration for the event is now open – be sure to submit your application online and enjoy access to the event throughout the three day period.

Visit www.sportsandevents.co.za and click on the Pre Register as Media/Visitor OR http://www.sportsandevents.co.za/form2.php

Complete the form and remember to select Media under the Category

Contact details for further inquiries about the event:

Sports & Event Tourism Exchange
Alison Truter
+27 11 549 8300

South African Tourism
Sugen Pillay
+27 11 895 3000