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8 November 2011

The 2010 South Africa World Cup in Numbers

Football fans during the 2010 FIFA World Cup™. South African football fans in a frenzy.

·       The Government estimates that the World Cup created 130,000 jobs and will contribute 0.4 per cent to the country's GDP in 2010, injecting 38billion Rand into the economy [1]

·       The ten world-class stadiums alone created 66,000 jobs earning £700,000 (7.4bn Rand) in wages[2]

·       777,263 foreign visitors came into the country between June 1 and June 24 - up 32% on the same period last year. This includes a 24.2% increase from the German market, a 17.4% increase to the Portuguese influx and a 12.4% increase on the Dutch figures

·       18,900 media representatives came to South Africa for the event[3]

·       The projected overall economic impact of the World Cup is 93bn Rand, with 62% of this amount accounted for by spending on infrastructure and preparations[4]

·       Close to US$3 billion was invested in airport upgrades with a further US$1 billion being invested in building the new King Shaka International airport at La Mercy[5]

·       South Africa spent £2.8bn (40bn Rand) on the stadiums and infrastructure directly related to the World Cup. £2.85bn (30bn Rand) came from national government and £900,000 (10bn Rand) by host city municipalities[6]

·       National government spent a total of 33 billion Rand over the last seven years in preparation for the World Cup[7]

·       The total average spend by overseas visitors was 30,200 Rand[8]

·        By the end of June, visitors had spent approximately 27 billion Rand[9]

·       The average length of stay by World Cup visitors was 18 days, an increase on the initial projection of 14 days[10]

·       The amount spent by Visa cardholders between June 1 and June 20 was 974m Rand. This is up 54% from the same period last year[11]

·       The average number of daily Visa transactions during the period was 45,000 - up from the average 30,000 transactions a day[12]

·       40,000 new police officers were trained for the event[13]

·       Between 600- and 700-million television viewers watched the final between Holland and Spain [14]

·       At any one time more than 400 million people watched the game on television[15]



[1] South African Finance Minister Pravin Gordhan quoted in FIFA News on July 2, 2010

[2] John Battersby, Country Manager, International Marketing Council of South Africa

[3] Daniel Tschudy, Meetings Industry Consultant

[4] South Africa Tourism Global Messaging FY 10/11

[5] South Africa Tourism Spokesperson, June 2010

[6] South Africa Tourism Global Messaging FY 10/11

[7] South Africa Tourism Global Messaging FY 10/11

[8] South Africa Tourism Global Messaging FY 10/11

[9] SAT Global Messaging FY 10/11

[10] South Africa Tourism Global Messaging FY 10/11

[11] South Africa Tourism Global Messaging FY 10/11

[12] South Africa Tourism Global Messaging FY 10/11

[13] John Battersby, Country Manager, International Marketing Council of South Africa

[14] John Battersby, Country Manager, International Marketing Council of South Africa

[15] South Africa Tourism Global Messaging FY 10/11

 

Issued by FD on behalf of South African Tourism

For further information contact:

Ntsiki Mpulo at SA Tourism                                    Bree Sims / Lisa Donohue

Tel: 020 8971 9350                                                 Tel: 020 7269 7173 / 020 7269 7219

Email: ntsiki@uk.southafrica.net                            Email: southafricantourism@fd.com

Website www.southafrica.net

 

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Ms Thandiwe January-McLean and acting Chief Operating Officer, Ms Roshene Singh.