30 August 2011

‘Tell us more’, says Sho’t Left

South African Tourism encourages you to tell them what makes you hit the road.

SA Tourism's Phumi Dhlomo South African Tourism's regional director for Africa, Phumi Dhlomo

We want to make sure that we listen to what South Africans are saying, and thinking, about domestic tourism. South African Tourism and the travel and tourism industry want to know what you like to do when you’re on holiday, and where you like to go. The Tell us More initiative puts you directly in touch with us, and makes sure that your opinion counts. - Phumi Dhlomo, Regional Director of Africa and Domestic at South African Tourism

Sho't Left's 'Fill in the blanks' initiative that played out on social media networking platform, Facebook, has had amazing responses from proudly SouthAfrican fans. This has now given rise to the 'Tell us more' campaign.

Phumi Dhlomo, Regional Director of Africa and Domestic at South African Tourism says: "We want to make sure that we listen to what South Africans are saying, and thinking, about domestic tourism. South African Tourism and the travel and tourism industry want to know what you like to do when you're on holiday, and where you like to go. The Tell us More initiative puts you directly in touch with us, and makes sure that your opinion counts."

It goes without saying, he adds, that a domestic traveller's requirements are quite different from an international traveller's. "It is with this mind that we decided to ask Sho't Lefters to tell us more. Sho't Left will lobby industry players to deliver on what consumers want. It's a natural extension of our Sho't Left campaign, and it's important to us to continue receiving feedback from our market."

The fresh new Sho't Left campaign launched in March this year features a selection of seven of Mzansi's hottest and most relevant trendsetters. The main aim of this new campaign is to show South Africans that travelling the country is quite fun. It is then the job of Sho't Left and the tourism industry as a whole to ensure that travelling the country is in fact accessible and affordable. This campaign has gotten Sho't Lefters excited, evidenced by the increase in social media activity on Sho't Left platforms.

Through the 'Tell us more' initiative, South African Tourism hopes to gain real-time feedback on the needs of the travel market, supplementing extensive research that has already been done. Theorganisation's Research Department is then scheduled to conduct extensive nationwide focus group research at the end of August this year, allowing Sho't Left to remain as dynamic as the South African traveller demands.

"We call on everyone to show their proudly South African ways by telling us more. To do this, individuals only need to visit the Sho't Left Facebook page www.facebook.com/shotleft, go tothe wall page and check out the question of the day," concludes Dhlomo.

When they complete the survey, lucky Sho't Lefters stand the chance of winning vouchers for the following day trip activities: spa and pampering, adrenalin adventure and entertainment. There is just one catch; Sho't Left wants you to share the before and after pictures!

ENDS.

Issued by Ireland-Davenport Public Relations

For further information contact

Fathima Adam at South African Tourism BongiweSeeti at Ireland-Davenport PR

Tel: +27 84 239 5939

fathima@southafrica.net Bongiwe.Seeti@ireland-davenport.co.za

Website www.southafrica.net

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South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred touristdestination. It is headed up by Chief Operating Officer and acting Chief Executive Officer, Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.